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Be it in Olympics, Politics or Analytics, women are game changer in all aspects. Tune into the FIR 65th episode of podcast network brought by the students and staff of Web Marketing Academy on 3 Women ruling their digital careers.
Industry expert Ms.Monica shares her thoughts and experiences on how she has gained a strong foothold in the Digital Marketing space.
Monica highlights about:
Increase in awareness of Digital Marketing among women and need for a conducive environment.
Scope, opportunity, Environmental constraints that affects the productivity of Women.
Achieving right balance in the family and at workplace.
Time management skills and discipline that are perquisites for a job.
Opportunities for women to pursue their interests by choosing different streams in the gamut of Digital Marketing.
Digital Marketing challenges from the Individual and Industry perspective.
Challenges women face in a freelance job and ways to overcome it.
Creating stimuating groups and discussing aspects of overcoming specific challenges of working from
home.
Tips on how to:
a. Get into Digital Marketing
b. Start practicing Digital Marketing
c. Gain more experience for professionals who are already into Digital Marketing
Need to update the skill sets constantly
Shedding the inhibition and start experimenting with the latest trends in the Industry.
Finally, Monica quotes “Let your ego go as you grow”
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Aditi, a senior faculty at Web marketing academy talks about Women @ work, She talks from a perspective of a teacher as well as the challenges and opportunities faced by women.
Valuable tips from her are:
Need to make time for oneself for various day-to day activities including work.
Keeping pace with the technological changes while teaching the latest at the same time.
Be organized – helps to prioritize the work and executing it efficiently.
Support from family and friends helps women to outshine everywhere. Strive to be above average.
Aditi’s mantra to Excel:
Get good training
Practice, Practice, Practice…
Read voraciously
Network with the community
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The session with Sejal highlights the importance of Women workforce in the Digital Marketing space.
Sejal was a media planner @ Times of India. She is currently working as Social media property Analyst
and as a marketing professional.
Sejal highlights the opportunities, challenges and constraints for women in Digital marketing space:
There is a mindset shift and opportunities in Digital space for women,especially in Bangalore with flexi work hours
Emergence of co-working space, thanks to Digital era
Challenges to keep abreast with technology and thirst to venture into new platforms.
Upgrading digital marketing skills connecting virtually with Industry experts.
Tools that support professionally and personally ie.Evernote,Steves Dotto Tech tutorials on Youtube & CarlPullins episode on Evernote and “ To do ist” which are compatible across devices
Right guidance by Senior members to plan strategy and devise a plan
Lastly, her advice for:
Beginners/ Fresher: Keep an open mind and keep striving to listen more to what’s happening.
Professional: Regularly network and think on how to make digital work for them.
Seasoned Professional: Be a guide and mentor for those who need & also work for them. They can also be a speaker!
You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Show notes: Poornima
Podcast Manager & Podcast Editor : Bharani Dharan
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