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In this week’s Podcast, Siddhi Jain, Pooja and Suresh discussed How to filter content that matters to you.

The 122nd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy

In today’s Information overload, how do we know which content to consume, which content to ignore and where to find the right content. We have this FOMO: Fear of Missing Out, but with so much noise on the internet every produces content and want to share their content. How does one decide what type of content should we consume? This Podcast content comes from a LinkedIn Post which Suresh wrote.

https://www.linkedin.com/pulse/content-filter-how-consume-matters-suresh-babu/

We talked about Discovery Content, Bookmarkable Content, and Timely content

What is content?

In the simplest terms, content is information – practical, functional, tactical. Want more definitions? Check out the Top Rank Blog that has 40+ definitions from experts in the industry.

What is Content Marketing?

Definition by Joe Pulizzi of Content Marketing Institute. “Content marketing is the strategic marketing approach of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”

Content Marketing Institute has a great resource on definitions of Content Marketing as well in the Getting Started section.

Mark Schaefer’s popular blog posts on Content Shock is another great read. Link to Content Shock

Adwords Official Blog: https://adwords.googleblog.com/

Webmaster Central Blog: https://webmasters.googleblog.com/

Google Apps Blog: https://gsuiteupdates.googleblog.com/

Linkedin Blog: https://www.linkedin.com/pulse/content-filter-how-consume-matters-suresh-babu/

#inboun2017: http://www.hortongroup.com/blog/inbound-takeaways-part1?utm_campaign=INBOUND%202017&utm_content=61317311&utm_medium=social&utm_source=twitter

1. Linkedin
https://blog.linkedin.com/

2. Facebook newsroom
https://newsroom.fb.com/news/2017/10/news-feed-fyi-new-test-to-provide-context-about-articles/

3. Instagram
http://blog.instagram.com/

4. #CMWorld
https://twitter.com/hashtag/cmworld?f=videos&vertical=default&src=hash

Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following:
 The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual
designs from the past year. The final deadline is Oct. 25.
 The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns,
publications and events. The early bird deadline is Oct. 13 and the final deadline is Nov. 8.
 The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies.
The early bird deadline is Oct. 27.
Visit Ragan.com/Awards to enter.

You can share your feedback at: suresh@webmarketingacademy.in

Facebook: https://www.facebook.com/webmarketingacademy

Host: Suresh

WMA’s Students : Siddhi & Pooja

Podcast Manager & Podcast Editor: Bharani Dharan

About Suresh Babu

Suresh Babu is a Corporate Digital Marketing Trainer, Faculty, Founder & CEO of Web Marketing Academy. A digital marketing training academy located in Bangalore, India: https://www.webmarketingacademy.in
Suresh has trained Corporates like Cognizant, Accenture, Yahoo India, ABB, Huawei in Digital Marketing, Social Media Marketing, Google Analytics & Google Adwords. You can connect with him on LinkedIn: https://www.linkedin.com/in/sureshbabutr

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