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According to the 2016 Benchmarks, Budgets, and Trends report by the Content Marketing Institute and MarketingProfs, 53% of the most effective marketers have a documented content marketing strategy.
A Digital marketing strategy defines WHY you take these actions? What do you expect to achieve from these actions? Who are you trying to influence with these actions? And how do you know whether you are successful at what you are hoping to achieve.
The 84th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
Links:
2016 Benchmarks, Budgets, and Trends report by the Content Marketing Institute and MarketingProfs.
According to an article titled What’s your biggest digital marketing challenge? From May 2016, the biggest challenge for marketers is the ever evolving nature of digital marketing – the new platforms, technologies, programmatic buying, native ads, and the like. From what I get from this article, it’s clear that strategy is getting confused with tactics.
Back in 2010, Zappos ran series of ads reiterating themes such as “Powered by service” and “Happy to help. 24/7.”
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Podcast Manager & Podcast Editor: Bharani Dharan
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