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Are marketing plans made only when there are good budgets? NO!

You don’t need deep pockets to start marketing. Simple tips and tools can help start-ups and small businesses market inexpensively. Many social media platforms can be utilised organically to create brand awareness. Learn about how one can make use of email marketing and influence the influencers. Tune into this week’s episode to know how to build a marketing plan on tight budgets.

The 71st episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy

Tools & Resources
1.       For blog writing
a.       WordPress <https://wordpress.com/>
b.       Facebook Note <https://www.facebook.com/help/488014787881885/>
c.       LinkedIn Pulse <https://www.linkedin.com/pulse/women-hit-glass-ceiling-earlier-than-you-think-rachel-schall-thomas>
d.       Google Instant Search
<https://support.google.com/websearch/answer/186645?hl=en>
e.       What to write <http://whattowrite.org/> – generate ideas for content.
2.       Content
a.       Written
i.Grammarly <https://app.grammarly.com/>
ii.Hemmingwayapp <http://www.hemingwayapp.com/>

b.       Videos
i.      Quik App for videos for IOS <https://itunes.apple.com/us/app/quik-free-video-editor-make/id694164275?mt=8> & Android <https://play.google.com/store/apps/details?id=com.stupeflix.replay&hl=en>
ii. Imovies <https://itunes.apple.com/in/app/imovie/id377298193?mt=8> for
Videos
iii. Youtube creator  IOS <https://itunes.apple.com/in/app/youtube-creator-studio/id888530356?mt=8> & Android  <https://play.google.com/store/apps/details?id=com.google.android.apps.youtube.creator&hl=en>

c.       Images

i.Canva <https://www.canva.com/>

ii.Pik to Chart <https://piktochart.com/>

iii.Infogram.am <https://infogr.am/>

iv.Adobe Spark <https://spark.adobe.com/>

d.       Content Calendar
i. Hubspot <http://offers.hubspot.com/blog-editorial-calendar>
ii.      Sales force
e.       Influencers
i.      Ann Handley <http://www.annhandley.com/>
ii.      Joe Pulizzi <http://www.joepulizzi.com/>

3.       Free Google Products:
a.       Keyword Planner Tool <https://adwords.google.co.in/KeywordPlanner>
b.       Google Trends <https://www.google.co.in/trends/explore>
c.       Google Search Console <https://www.google.com/webmasters/#?modal_active=none>
d.       Google My Business <https://support.google.com/business/?hl=en#topic=4539639>
e.       Google Coupons for Google AdWords. <https://support.google.com/adwords/answer/1703648?hl=en>

f.        Google Analytics <https://www.google.co.in/analytics/#?modal_active=none>

4.       Social Media Platforms
a.       Facebook Coupons <https://www.facebook.com/business/help/131439120265224>
b.       Instagram <https://www.instagram.com/>
c.       Snap <https://www.snapchat.com/l/en-gb/>

5.       Podcast
a.       SoundCloud <https://soundcloud.com/>
b.       Audacity <http://www.audacityteam.org/>

6.       Tools to manage
a.       Evernote <https://evernote.com/>
b.       Dropbox paper <https://www.dropbox.com/paper>

You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh, Sejal, Mohak
Podcast Manager & Podcast Editor: Bharani Dharan

About Suresh Babu

Suresh Babu is a Corporate Digital Marketing Trainer, Faculty, Founder & CEO of Web Marketing Academy. A digital marketing training academy located in Bangalore, India: https://www.webmarketingacademy.in
Suresh has trained Corporates like Cognizant, Accenture, Yahoo India, ABB, Huawei in Digital Marketing, Social Media Marketing, Google Analytics & Google Adwords. You can connect with him on LinkedIn: https://www.linkedin.com/in/sureshbabutr