Ask any marketer who’s taken on the world’s largest consumer market and they’ll tell you, China is special. That’s why the Digital China podcast is launching, particularly to meet the needs of marketers and communicators outside of China. Consider it an extension of the “Asia Report” that used to be part of the For Immediate Release podcast.

Hosted by Simon Young, CEO and co-founder of Chinese marketing agency syENGAGE, the Digital China Podcast takes listeners inside the dynamic Chinese marketing space. The podcast will feature interviews with China-facing marketers from a range of industries, all with the common factor of bringing something new and different into China.

The podcast runs hand-in-hand with the Red Circle, a membership network of China-facing business people to share knowledge and insight into the China market.

Host Simon Young says the podcast has evolved out of the observation that, “China-facing marketers, especially those outside China, need a lot of information, but not information overload. What the podcast and the network aims to do is provide vital context that can get people where they need to be.”

About Shel Holtz

Shel Holtz, ABC (Accredited Business Communicator), is director of Internal Communications at Webcor, a commercial general contractor headquartered in San Francisco. Before joining Webcor, Shel spent 21 years as principal of Holtz Communication + Technology. In addition to integrating technology into communications strategies, his expertise includes strategic communications planning, change management, organizational culture, business initiatives and communications research. Full bio