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You are here: Home / Digital China / DIGITAL CHINA #2: Selling 2nd Hand Fashion in China with Pawnstar

DIGITAL CHINA #2: Selling 2nd Hand Fashion in China with Pawnstar

December 16, 2016 by Simon Young Leave a Comment

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Clement Apartments, ShanghaiMissed episode 1? Listen here.

In Shanghai’s stunningly beautiful former French concession is something you don’t see very often in China: a second hand clothing store.

In episode 2 of the Digital China Podcast, we interview Jane Jia, founder of high-end recycled fashion retailed Pawnstar.

In China, second-hand clothing is typically seen as old and only for poor people in China, but Pawnstar is radically reshaping the perception of second hand by associating it with high end fashion brands such as Alexander McQueen, Marc by Marc Jacobs, Diane von Furstenberg, Helmut Lang, Givenchy, Alexander Wang, and Prada.

Jane Jia, Founder of Pawnstar Shanghai
In our conversation with Jane, we cover:

  • What is the perception of second hand, and how do you go about changing it?
  • How is Chinese society changing, and becoming more open to foreign ideas?
  • What’s the key difference between first tier “global” cities (Beijing, Shanghai, Guangzhou, Shenzhen) and other provinces and cities in China
  • How does a marketer introduce a new idea to a huge market like China, whether it’s second-hand fashion, cheese, beer or rugby?
  • Who are the brands Jane admires for making their mark in the Chinese market?

Got a question for Jane, or, indeed for show host Simon Young? Just let us know, in the comments below, by email to fircomments@gmail.com or send us a voice message.

Coming up on Digital China #3: Food and Beverage Trends from the front line!

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Related Posts

  • DIGITAL CHINA #1: What is a Daigou
  • Digital China podcast launches on the FIR Podcast Network
  • DIGITAL CHINA #3: From the food & beverage front lines

About Simon Young

Filed Under: Digital China

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