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Suresh Babu of Web Marketing Academy India and William David McCann discuss how to truly add value to a customer’s purchase journey, without inundating them with spam.
The 144th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
Podcast Summary:
Customer Experience is not customer service, customer success, or sales. It’s the the sum of all interactions a customer has with an organization beginning from awareness of a need, through purchase and usage.
The modern customer, whether in India, Canada, or Japan has counter-measures to block out corporate marketing efforts. Why do they do this? Because of an avalanche of SMS’s, emails, and targeted advertising.
Strategies like content marketing allow the modern marketer to present useful information when the customer is looking for it, and is structured to put the customer in control of when and how they receive the information.
Understand how your customer thinks and feels, know what she says and does, then compile this into a customer persona, and map their experience using a customer journey map. Armed with this kind of information, a content marketing strategy will add real value to your customers, build awareness, and maximize conversions.
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Host: Suresh
Guest : Dave
Podcast Manager & Editor : Bharani
Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following:
- The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual
designs from the past year.
· The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns,
publications and events.
· The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies.
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