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Xaña Winans of Golden Proportions Marketing says that resiliency may be her superpower, and that’s a characteristic many agency owners needed to tap into as the pandemic upset existing business structures.
Like many owners, Xaña has kept her team remote. She shares some of her experience about how she made that transition and manages a team that is no longer full-time in the office. She talks about some of the challenges, as well as opportunities that creates.
In this conversation, Xaña also talks about how she started with a clear focus with the agency — which she has maintained — but also some of the evolution she has made along the way.
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