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CWC 94: How agencies should think about Wikipedia in 2023

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Few people in the agency world know more about the effective use of Wikipedia than Bill Beutler. As the founder of Beutler Ink, he and his team don’t just advise people about this popular platform, they also help clients communicate more effectively with infographics and other formats.

In this episode, Chip talks with Bill about the evolution of Wikipedia in recent years and how agencies can help their clients navigate the sometimes confusing editing ecosystem without getting themselves into trouble.

The pair also discuss how artificial intelligence impacts Wikipedia and communicators.
[read the transcript]

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About Chip Griffin

Chip Griffin is the Founder & CEO of the Small Agency Growth Alliance (SAGA) and a longtime agency owner and executive. He helps PR and marketing communications agencies build better businesses. Full bio

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