Manageable agency growth doesn’t come from mass communication, but rather by developing real relationships with prospects.
In this episode of Chats with Chip, Dan Englander of Sales Schema explains how agencies can develop these relationships at scale — even with limited resources.
Dan has recently written a new book, Relationship Sales at Scale, that explains how to balance the right amount of automation and personalization to achieve the kind of agency growth you are seeking.
Chip and Dan talk about the challenges that small agencies have when it comes to business development and how his book offers practical solutions to help them overcome those hurdles.
They also emphasize the need to customize the approach to your own agency, including its resources and targets, in order to achieve the most desirable results.