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Most agency owners didn’t go to school to learn about business management and financial reporting. For many, it is a necessary evil that comes along with being able to do the creative work that they enjoy.

In this episode of Chats with Chip, Jon Morris of Ramsay Innovations shares his perspective as a former agency owner turned agency financial advisor. He explains the key reports that agencies should be paying attention to, as well as why they matter to the future success of the business.

Rather than treating finance as something that must be done, Chip and Jon discuss why agency owners should turn to the numbers for meaningful advice on the business decisions that they make every day — from defining an ideal client to plotting the path to expansion.

[read the transcript]

About Chip Griffin

Chip Griffin is the Founder & CEO of the Small Agency Growth Alliance (SAGA) and a longtime agency owner and executive. He helps PR and marketing communications agencies build better businesses. Full bio