When we last visited with Carl Smith, his Bureau of Digital was just beginning a substantial forced transformation. The world was shutting down, and as an events-focused business, the Bureau was facing tough times.
Two years later, the Bureau of Digital has transformed itself, building a substantial membership base and producing a variety of virtual, hybrid, and in-person events for the agency community.
In this episode of Chats with Chip, Carl describes the journey and talks about what has worked — and what hasn’t. He also peers into his crystal ball to share a bit about what the future looks like — both for events and the digital agency community itself.