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As higher education faces increasing pressure to not just educate students but better prepare them for gainful employment after graduation, the student-run PR agency model provides some useful lessons.

Boston University’s PRLab is the longest-running such program in the United States, and co-director Amy Shanler joined Chip on this episode to talk about what it is and how it works. She explains how the students handle not just client service, but also the business and operations side of running an agency.

This show includes valuable lessons — whether you’re a student yourself or an experienced agency owner.

RESOURCES

• PRLab
• Amy on Twitter

ABOUT AMY SHANLER

Amy Pavel Shanler has 25 years of experience managing communications activities for multiple organizations and industries, including retail, technology, business, health care, and entertainment. As co-director of PRLab, the nation’s longest-running student-managed public relations agency and a cornerstone of Boston University’s College of Communication PR curriculum, Amy oversees a working, profitable and award-winning student-run PR agency. In addition, Amy teaches courses on media relations, principles of public relations, and crisis communications.

[read the transcript]

About Chip Griffin

Chip Griffin is the Founder & CEO of the Small Agency Growth Alliance (SAGA) and a longtime agency owner and executive. He helps PR and marketing communications agencies build better businesses. Full bio