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It’s one thing to believe you need to improve profitability at your agency, but where do you go for the metrics and benchmarks that help you grow your profits smartly?

One resource is Marcel Petitpas and The Agency Profit Podcast. He’s also the CEO and Co-Founder of Parakeeto, a software company that helps agencies improve their service — and their margins.

On this episode of Chats with Chip, Marcel explains some of the numbers that every agency owner should be watching, including why each is important. He also has some suggested guidelines for how to benchmark yourself against your peers.

RESOURCES

• Parakeeto
• Agency Profitability Toolkit
• The Agency Profit Podcast

[read the transcript]

About Chip Griffin

Chip Griffin is the Founder & CEO of the Small Agency Growth Alliance (SAGA) and a longtime agency owner and executive. He helps PR and marketing communications agencies build better businesses. Full bio