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Agencies evolve over time — and so do their team cultures. But they are always a reflection of the founder and key leaders.
Keith Scandone of O3 World joins Chip to talk about his experience and evolution over 15 years of running his own agency based in Philadelphia. He explains why he has prioritized culture — and hired help to focus on it. He talks about some of the challenges he has faced, including growing out of their existing space and managing team members in two locations.
The conversation also touches upon a difficult subject for many agency owners: what to do when an employee wants to leave. He explains the concept of a “graceful exit” and why it benefits both the individual and the organization.
As agencies grow, it becomes more difficult for the founder to stay in touch with every employee, but Keith has come up with a system that encourages open dialogue between himself and any team member.
In a business that is fueled by talent, this is an episode that you don’t want to miss to build an environment to get the most out of your team.
RESOURCES
ABOUT KEITH SCANDONE
Keith Scandone is partner and CEO of O3 World. He guides the agency’s strategic direction and focuses on strengthening and expanding the company’s overall impact. From spearheading the Forge Conference and 1682 to co-founding the Philadelphia chapter of the Awesome Foundation, Keith looks for unique ways to differentiate the company and bring the industry and community together. His efforts to consistently craft and curate O3 World’s culture have lead to the agency being recognized as Entrepreneur’s “Top Company Cultures” and “Best Entrepreneurial Companies.” Keith is also working with the leadership team on building out O3 World’s Ventures program, which is a separate entity that takes an equity stake in digital product ideas.
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