For the past decade, Rohit Bhargava has written about non-obvious trends in an annual book series. He recently capped it off with a final volume: Non-Obvious Mega Trends. A self-described “reluctant futurist,” Rohit went from working in agencies to examining the trends that impact business and society.
In this episode, he and Chip discuss some of the observations, as well as an approach to looking at trends that may help agency leaders be more effective. One of the best pieces of advice he offers is this: “being more observant really is about paying attention to detail.” Sometimes it takes the realization of the obvious to discover the non-obvious.
Rohit Bhargava is a leading authority on marketing, trends and innovation. He is the Founder of the Non-Obvious Company and previously spent over 15 years advising large organizations on digital and marketing at two respected global agencies: Leo Burnett and Ogilvy. Rohit is widely considered one of the most entertaining and original keynote speakers on marketing disruption and innovation in the world. He is the Wall Street Journal bestselling author of six books on topics as wide ranging as the future of business, building a human brand with personality, and why leaders always eat left handed. He has been invited to deliver sold-out keynotes and workshops to change the way teams and leaders think at the World Bank, NASA, Intel, LinkedIn, MetLife, Under Armour, Univision, Disney and hundreds of other well-known organizations. Rohit also teaches a popular course on marketing and storytelling at Georgetown University in Washington DC and writes a monthly column on trends for GQ magazine in Brazil.