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Most agencies are looking for any leg up that they can get in the business development process. That’s why some agencies should consider getting certified. No this isn’t a discussion about a seal of approval for the quality of your work, it is about certifying the ownership structure of your business in a category that some organizations prefer.

Dr. Sandra Wills Hannon of The Hannon Group discusses how getting certified has helped her agency win more business, both from government agencies and the private sector. She describes some of the available programs and what it takes to win the certification.

In this episode, Hannon explains that it does take a lot of time and effort to receive the certifications, but she believes that the ROI has clearly been there for her business. She also explores how consultants can help speed up the process, albeit at a cost.

Finally, Dr. Hannon points out that there are certification programs available for just about every type of agency, so you don’t need to feel left out if you are not running a woman, minority, or veteran-owned business.

RESOURCES

• The Hannon Group: Website | LinkedIn | Facebook
• SBA 8(a) Program
• WBENC
• GSA Schedule

[read the transcript]

About Chip Griffin

Chip Griffin is the Founder & CEO of the Small Agency Growth Alliance (SAGA) and a longtime agency owner and executive. He helps PR and marketing communications agencies build better businesses. Full bio