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CWC 48: How agencies can avoid scope creep with client projects (featuring Ben Aston)

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Scope creep and over-servicing clients erodes profitability and many — if not most — agencies. Keeping work within the agreed parameters will not only make projects better, it will ensure that they contribute to the financial health of the business.

As founder of The Digital Project Manager, Ben Aston knows all about successful agency project management. He joins Chip to discuss techniques to avoid scope creep — starting even before a prospect becomes a client.

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About Chip Griffin

Chip Griffin is the Founder & CEO of the Small Agency Growth Alliance (SAGA) and a longtime agency owner and executive. He helps PR and marketing communications agencies build better businesses. Full bio

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