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Most agency owners don’t bring prior business experience to the role — let alone formal business education. Paul Benson is an exception to that rule of thumb. He earned his MBA before he took the leap into agency ownership.

In this episode, Paul shares his experience running a digital marketing agency and how the business training he received at Babson College has impacted his success.

RESOURCES

• Synapse SEM
• Babson College
• iProspect
• Paul on LinkedIn

ABOUT PAUL BENSON

Paul Benson is the co-founder of Synapse SEM and a digital marketing expert with over 13 years’​ experience managing integrated direct response online marketing programs for startups, high growth businesses and Fortune 500 companies. He has deep expertise in B2B technology, e-commerce, retail, lead generation and non-profit. Paul earned his Bachelor of Science degree from the University of Rhode Island, and earned his MBA, cum laude, from Babson College.

[read the transcript]

About Chip Griffin

Chip Griffin is the Founder & CEO of the Small Agency Growth Alliance (SAGA) and a longtime agency owner and executive. He helps PR and marketing communications agencies build better businesses. Full bio