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You are here: Home / Chats with Chip / CWC 47: Starting an agency with an MBA in hand (featuring Paul Benson)

CWC 47: Starting an agency with an MBA in hand (featuring Paul Benson)

November 13, 2019 by Chip Griffin Leave a Comment

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Most agency owners don’t bring prior business experience to the role — let alone formal business education. Paul Benson is an exception to that rule of thumb. He earned his MBA before he took the leap into agency ownership.

In this episode, Paul shares his experience running a digital marketing agency and how the business training he received at Babson College has impacted his success.

RESOURCES

  • Synapse SEM
  • Babson College
  • iProspect
  • Paul on LinkedIn

ABOUT PAUL BENSON

Paul Benson is the co-founder of Synapse SEM and a digital marketing expert with over 13 years’​ experience managing integrated direct response online marketing programs for startups, high growth businesses and Fortune 500 companies. He has deep expertise in B2B technology, e-commerce, retail, lead generation and non-profit. Paul earned his Bachelor of Science degree from the University of Rhode Island, and earned his MBA, cum laude, from Babson College.

[read the transcript]

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Related Posts

  • CWC 46: Key financial metrics for agency owners (featuring Darryl Salerno)
  • CWC 79: Creating winning new business strategies for your agency (featuring Shannyn Lee)
  • CWC 40: Rebranding after an agency merger (featuring Trevor Francis)

About Chip Griffin

Chip Griffin is the Founder & CEO of the Small Agency Growth Alliance (SAGA) and a longtime agency owner and executive. He helps PR and marketing communications agencies build better businesses. Full bio

Filed Under: Chats with Chip

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