FIR Podcast Network

For Immediate Release: Podcasts for Communicators

  • Home
  • Shows
  • Episodes
  • People
  • Blog
  • Subscribe
  • Sponsors
  • Contact Us
    • Join the FIR Podcast Network
  • Archives
You are here: Home / Chats with Chip / CWC 42: Business development mistakes agencies make and how to solve them (featuring Jody Sutter)

CWC 42: Business development mistakes agencies make and how to solve them (featuring Jody Sutter)

October 27, 2019 by Chip Griffin Leave a Comment

https://traffic.libsyn.com/fir/cwc-0042-sutter.mp3

Podcast: Play in new window | Download (Duration: 30:31 — 33.8MB) | Embed

Subscribe: Google Podcasts | Email | RSS

Just about every agency leader worries about where the next new client will come from and how to land that new business. Many aren’t natural-born salespeople, so the process itself can be uncomfortable and even intimidating.

Jody Sutter brings decades of experience in agency business development to help owners and executives put in place programs and processes that generate revenue. In this episode of the Chats with Chip podcast, Jody shares some of the most common mistakes she sees agencies make and offers practical solutions listeners can implement in their own businesses.

QUOTES

  • Jody: “It’s the CEO that should be primarily responsible for business development.”
  • Jody: “One of the biggest mistakes that I see is … I see an agency trying to either do too much, or nothing at all.”
  • Chip: “You get consistency by building on top of processes.”
  • Jody: “I try to keep [clients] from getting distracted by all the other things they could be doing, and focus on the one or two things that they’re really best suited to do.”
  • Jody: “When it comes to business development … there has to be a bit of ruthlessness. And I say that in the best sense of the term, but some self interest in business development and the ability to say no, as needed, and also to retain control over the pitch process and not give the give the entire control to the client, which I see all the time.”

RESOURCES

  • The Sutter Company
  • The New Business Ecosystem worksheet
  • Jody on LinkedIn | Twitter

ABOUT JODY

Jody Sutter is a business development coach with more than 25 years’ experience working with ad agencies and marketing firms. After leading business development for creative, media and digital agencies both big and small, she opened The Sutter Company to help agencies and other marketing services providers get better at pursuing the right kinds of clients in the right kinds of ways.

[read the transcript]

Share this:

  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to email a link to a friend (Opens in new window)

Related Posts

  • ALP 67: How to handle agency business development during the Covid-19 crisis
  • album art: Inside PR
    Is Reddit right for my business?
  • ALP 25: Unlimited PTO policies for agencies

About Chip Griffin

Chip Griffin is the Founder & CEO of the Small Agency Growth Alliance (SAGA) and a longtime agency owner and executive. He helps PR and marketing communications agencies build better businesses. Full bio

Filed Under: Chats with Chip

Share Your Comments on Chats with Chip

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Leave a Reply Cancel reply

Social connect:
Login Login with facebook
Login Login with twitter
Login Login with google

Your email address will not be published. Required fields are marked *

Connect with FIR

Support FIR

Become a Patron

Pledge as little as $1 per month to help support the existing stable of shows, make new shows possible, and be part of the growth of the FIR Podcast Network.

FIR Podcast Network Shows

FIR SPONSOR

The FIR Podcast Network is made possible by the generous support of our sponsors, of which we currently have none. Please reach out to us if you are interested in sponsoring FIR. Contact us at fircomments@gmail.com.

Looking for Older Episodes?

Visit the FIR Podcast Network Archives at forimmediaterelease.biz.

Join Our Facebook Community

Facebook Group Icon

FIR Podcast Network on Twitter

My Tweets

We Want Your Feedback

Email comments with or without audio attachments (5 MB/3 minute limit) to fircomments at gmail dot com.

North America Comment Line:
+1.415.895.2971

Europe Comment Line:
+44.20.3239.9082

Skype: fircomments

Promote FIR!

Let your readers and colleagues know about FIR by adding a logo to your blog or web page. Get it here!

FIR Podcast Network Logo

Help Spread the Word about FIR!

GaggleAMP: spread the word about FIR!

License

Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

FIR Podcast Network website © 2023 Shel Holtz and Neville Hobson | Community Guidelines | Privacy Policy

Website development by WP Fangirl. Album art and design by Effective Edge Communications.