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Chuck Hester is a senior integrated marketing executive with deep experience in B2B and technology. He has worked in-house and on the agency side, so he brings a strong understanding and great perspective to this episode of Chats with Chip.
As the author of Linking In to Pay It Forward, Chuck provides advice to communicators on how to use LinkedIn effectively. In addition to his current role as Director of Strategic Communications for Fountain Forward, Chuck provides 1-on-1 advice for agency executives and on-site or virtual training for agency teams.
QUOTES
- Chuck on how individuals should see LinkedIn: “LinkedIn is not an online resume, it’s it’s really an online portfolio.”
- Chuck on video opportunities: “If you’re an agency, and you’re trying to promote the fact that you know how to market [then by] having video on LinkedIn you’re showing customers and potential clients that you know how to use that platform.”
- Chuck on LinkedIn company pages: “I’ve always quite frankly, looked at a LinkedIn company page, unless your Microsoft or whoever it may be as kind of an online brochure, more than anything else.”
- Chuck on whether you should subscribe to LinkedIn Premium: “if you are a recruiter, if you’re a business development person, or if you’re a giant, executive job seeker, then LinkedIn premium makes a lot of sense for you. If you are not, it’s not necessarily the case”
RESOURCES
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