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You are here: Home / Chats with Chip / CWC 31: Using your lawyer as a business advisor with Matt Benson

CWC 31: Using your lawyer as a business advisor with Matt Benson

June 6, 2019 by Chip Griffin Leave a Comment

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Many of us think of lawyers like we do doctors: someone to go to for a fix when something goes wrong. Just as seeing your doctor when you are healthy helps improve outcomes, so does building a relationship with the attorney you use for your agency business.

In this episode, Chip speaks with Matt Benson of Cook Little Rosenblatt & Manson of Manchester, New Hampshire.

Matt has decades of experience in working with business owners on challenges ranging from the formation of the business to its eventual sale. He discusses why — and how — you should leverage your lawyer for more than just legal advice.

“One of the things that we try to do is to make sure that my clients are making fully informed decisions. And some of that is liability considerations. But some of it is also providing information and insight in terms of what we’ve seen done before, what deal structures may work or should be taken into account, what issues may pop up that we’ve seen arise,” Matt explained.

It’s all about helping the client achieve their goals. Matt says he tries “to figure out if a client is at point A and wants to get to point B, what might be the most sensible path for them to get there.”

Chip and Matt discuss a range of topics, including:

  • Finding a lawyer that can give you good business advice alongside legal counsel.
  • Managing the impulse to hear the clock ticking on billable hours.
  • Tapping in to your law firm’s connections for networking.
  • Maximizing the relationship by sharing more information about your business.
  • Helping your lawyer get you the best results by sharing your ultimate goals.

“It’s always less expensive to avoid a land mine than to try to pick up the pieces after you’ve stepped on one,” Matt concludes.

[read the transcript]

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About Chip Griffin

Chip Griffin is the Founder & CEO of the Small Agency Growth Alliance (SAGA) and a longtime agency owner and executive. He helps PR and marketing communications agencies build better businesses. Full bio

Filed Under: Chats with Chip

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