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You are here: Home / Chats with Chip / CWC 29: Practical M&A advice for agency owners with Rick Gould of Gould+Partners

CWC 29: Practical M&A advice for agency owners with Rick Gould of Gould+Partners

April 23, 2019 by Chip Griffin Leave a Comment

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In this episode of the Chats with Chip podcast, Rick Gould of Gould+Partners, an agency mergers and acquisitions advisory firm based in New York, provides useful insights for agency owners on the process of selling their agencies — including perspective on current trends in M&A.

By listening, you will learn:

  • How agencies are valued and ballpark estimates of typical multiples
  • When sellers pay buyers and the current mix of earn-outs versus cash at closing
  • Why owners need to prepare years in advance of a successful sale
  • Why agencies should be run as if they are going to be sold (even if that isn’t the goal) to ensure maximum profitability
  • What explains the recent increase in M&A activity in the agency space
  • What the introduction of consulting firms and private equity to the field of buyers means for sellers
  • Why middle management can often be the key to better valuations
  • What agency owners an expect post-sale
  • How to reward key staff after a transaction
  • Why agency owners need to do reverse due diligence on buyers
  • What impact geography has on M&A

[read the transcript]

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Related Posts

  • ALP 62: The value of coaching for agency owners
  • ALP 129: How transparent should agency owners be?
  • ALP 124: When agency owners get tired of their business

About Chip Griffin

Chip Griffin is the Founder & CEO of the Small Agency Growth Alliance (SAGA) and a longtime agency owner and executive. He helps PR and marketing communications agencies build better businesses. Full bio

Filed Under: Chats with Chip

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