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Tim Hayden of Brain+Trust Partners joined Chip to talk about business transformation through the use of data and digital innovation.

They talked about how most organizations underutilize their existing data and could be developing meaningful insights from what they already have at hand. In addition, they explored the role that data can play in improving the customer experience and business outcomes.

Tim discussed why he objects to the term “digital transformation” and the role that the human nature to avoid change plays in to the work of Brain+Trust Partners.

[read the transcript]

About Chip Griffin

Chip Griffin is the Founder & CEO of the Small Agency Growth Alliance (SAGA) and a longtime agency owner and executive. He helps PR and marketing communications agencies build better businesses. Full bio