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CWC #10: Neville Hobson on AI and Machine Learning in PR

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On the latest episode of Chats with Chip, I’m joined by Neville Hobson to talk about the role artificial intelligence and machine learning will have in the public relations industry.

Neville is the co-founder of the FIR Podcast Network and currently works for IBM — home of Watson.

We talk about everything from the automated creation of news stories by computers to the role that big data plays in communications — with a digression or two along the way, of course.

[read the transcript]

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About Chip Griffin

Chip Griffin is the Founder & CEO of the Small Agency Growth Alliance (SAGA) and a longtime agency owner and executive. He helps PR and marketing communications agencies build better businesses. Full bio

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