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In this episode, host Rich Klein is joined by worldwide digital marketing expert Krishna De to discuss the rapid growth of live streaming in the past two years. She talked
about Periscope, Twitter, YouTube and other apps that are being used by millions around the world to spread information instantly over multiple social media channels using high quality video. Rich Klein talked about the technology’s “double edged sword” in that it’s a great tool for corporate communications to have in its arsenal to transmit important company information directly to critical audiences, particularly in a crisis when the media might not be listening or if the media is not being fair/accurate in its reporting. But he also warned that if someone wants to shine a light on alleged or real unethical or illegal behavior inside a company, live streaming is a tool for those adversaries to do serious harm to the reputation of a company, non-profit or government agency.
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