With so much data available, it can be difficult to determine what information is actually useful to track to measure the success of your communication activities.  What and how to measure in order to best inform your work and demonstrate communication impact is the next topic for discussion on Circle of Fellows. Episode #47 of the broadcast will explore measurement for both internal and external communication activities.

IABC Fellows participating in the broadcast at noon ET on Thursday, July 18, will include Neil Griffiths, Jim Shaffer, Angela Sinickas, and Stacy Wilson. Shel Holtz will moderate.

You will be able to ask questions and share observations via Twitter by using the hashtag #COF47. If you can’t watch live, catch the video replay on YouTube or subscribe to the Circle of Fellows podcast for the audio version.

About the panel

Neil Griffiths, ABC, Chart.PR, IABC Fellow, is Senior Manager, Global Communication & Global Inclusion Lead at ERM, the world’s largest sustainability consultancy. Neil has worked in communication management for 15+ years in public, private and non-profit organizations. Neil is a serial volunteer and has held a number of leadership positions on global committees within IABC, including the inaugural Global Communications Certification Council. Neil was Chair of the 2018 IABC World Conference to be held in Montreal in June 2018. He has been recognized with awards for his leadership within the profession, being made IABC Fellow in June 2019. Together with co-author Deborah Hinton, Neil has published two studies on the current and future state of the communication profession and has spoken on the topic at several conferences. Neil holds the Freedom of London and is a member of the Company of Public Relations Practitioners.

Stacy L. Wilson, ABC – Stacy helps clients get more ROI from their technology investment; specifically leveraging technology for collaboration and communication. She focuses on the people and process sides of intranets and digital workplace, including strategy, governance, usability, content, and adoption. She works for global, Fortune 1000 clients, particularly those with a lot of employees who don’t sit in front of computers; for example, industries such as mining, oil & gas, healthcare, utilities, manufacturing, etc. She is an international speaker and enthusiast of bluegrass music, hiking, food, and whiskey.

Jim Shaffer is a business advisor, leadership coach, author, and speaker. As leader of the Jim Shaffer Group, he helps organizations accelerate results through superior strategy execution. The Jim Shaffer Group creates hard business results by translating the business strategy to the people who need to implement it, aligning systems, processes, and culture to make the gains sustainable. Jim was an architect and leading practitioner of Towers Perrin’s (now Towers Willis Watson) change management consulting practice. He designed and produced the IABC Academy Course, “Managing Change Communication to Drive Results and Value.” Some of his change management clients have included: Abbott, ConAgra Foods, FedEx, IBM, ITT, Mayo Clinic, Medtronic, Owens Corning, Pfizer, Toyota.

Angela Sinickas is the founder of Sinickas Communications, which has worked with companies, organizations, and governments in 32 countries on six continents. Her clients include 25% of the Forbes Top 100 largest global companies. Before starting her own consulting firm, she held positions from editor to vice president in for-profit and government organizations and worked as a senior consultant and practice leader at Hewitt and Mercer. She is the author of a manual, How to Measure Your Communication Programs (now in its third edition), and chapters in several books. Her 50+ articles in professional journals can be found on her website,www.sinicom.com. Her work has been recognized with 20 international-level Gold Quill Awards from IABC, plus her firm was named IABC Boutique Agency of the Year in 2015. She holds a BS degree in Journalism from the University of Illinois at Urbana-Champaign and an MS in Leadership from Northeastern University.

About Shel Holtz

Shel Holtz, SCMP, ABC, IABC Fellow, is senior director of Communications at Webcor, a commercial general contractor headquartered in San Francisco. Before joining Webcor, Shel spent 21 years as principal of Holtz Communication + Technology. In addition to integrating technology into communications strategies, his expertise includes strategic communications planning, change management, organizational culture, business initiatives and communications research. Full bio