Join IABC Fellows Priya Bates, John Deveney, and Mark Schumann tomorrow — Friday, September 23 at 11 a.m. EDT — for a conversation about content marketing. FIR Podcast Network founder Shel Holtz — also a Fellow — will moderate the live 60-minute discussion. If you’re watching in real time, you can submit questions to the panel via Twitter using the hashtag #COF13. If you can’t make the broadcast live, you’ll be able to watch the video replay anytime. You can find it here (or watch it on this page). this is also where the live broadcast will take place.

Here’s a preview of the conversation: What does PR practice look like in an age in which the death of the press release is widely discussed? This issue explores how to identify influencers among journalists and other media professionals who cover your industry and build ongoing relationships with them, through social media channels like Twitter, Facebook and LinkedIn.

About Shel Holtz

Shel Holtz, ABC (Accredited Business Communicator), is director of Internal Communications at Webcor, a commercial general contractor headquartered in San Francisco. Before joining Webcor, Shel spent 21 years as principal of Holtz Communication + Technology. In addition to integrating technology into communications strategies, his expertise includes strategic communications planning, change management, organizational culture, business initiatives and communications research. Full bio