Working with a new client or organization is exciting! They trust you to tell their story, to communicate with their audiences (or help them build new ones), and help them succeed as an organization. You can’t wait! You want to jump right in and get to work.
But before you start looking for story ideas, planning events, or designing infographics, you have to develop an often-overlooked part of communications—your strategic plan.
Remember Hannibal Smith in “The A-Team?” Do you remember the scene near the end of each show where he’d stand, looking out on yet another improbable victory with his trusty cigar in hand and say: “I love it when I throw a bunch of stuff against the wall and see what sticks!”
No. Of course not.
His memorable quote is: “I love it when a plan comes together.”
Without a plan, Hannibal would be looking at the rubble around his feet crying, “Why?????”
Because we want to keep you from being in that position, we are going to discuss what a good communications plan should include.