Why Coachella’s Live 2017 event and their 7 year partnership with YouTube should be an inspiration to communicators who are thinking about creating a complex live streaming event.

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SPECIAL NOTE:

This episode of Youtubular Conversations started out as a live stream on my YouTube channel and on my blog TalkingAboutEverything.com. Learn more at the bottom of this post.

Multipied – Coachella Live

Coachella is a premier music event that encompasses multiple acts, on multiple stages, on multiple days  – far more complex than any typical live event, such as my recording of this podcast.

Professional Communicators could really learn a lot from Coachella Live on YouTube – @hhawk

It is an effective case-study in how to present a complex live event one’s publics on YouTube – @hhawk

To enhance the user experience YouTube/Coachella have crafted a really robust user experience that allows:

1. Folks on YouTube to see the full schedule
2. Set up notices for themselves
3. Users can toggle a time display to see any difference between their local time and the time at the Coachella Live event
4. The live stream (if left on) will switch to any of these preset events at “just” the right time

Big Event

YouTube’s Coachella Live is one of their biggest events. Anyone viewing Coachella’s “LIVE” YouTube Page can see that the user experience is worthy of this event and the 7 year length of the partnership between YouTube and Coachella.

For the first time ever you’ll even get a sneak peek inside the famous underground dance music Yuma tent
– Ali Rivera, Head of Artist Partnerships, YouTube

In the official YouTube Blog Ms. Rivera points out, “This year, with select acts also available in Live 360. Music fans from around the world can tune-in to Coachella’s YouTube channel from April 14-16, on any screen (desktop, mobile and living room).”

360 Live

While I don’t own any VR gear — the increasing prevalence of VR content on YouTube is certainly encouraging me to consider buying some; I generally don’t do well when watching immersive entertainment – which is why I have avoided it previously.   

Scheduled Live

If you are wondering how the scheduling works, Ali notes, “The livestream channels will automatically change to your favorite artists based on your selection. And if you turn on notifications for artists you subscribe to, you’ll get a note when they go live.”

A Video Tour

Screen Images of Coachella’s 2017 YouTube Page

Image of Coachella’s YouTube page

Image of Coachella’s YouTube page

Image of Coachella’s YouTube page

Image of Coachella’s YouTube page

Feedback

I’d love your feedback on this or any other episode of Youtubular Conversations. You can reach me on Twitter @hhawk or through this web site. If you watched any of Coachella “Live” on YouTube i’d love to hear about your experience.

Podcast: Play in new window | Download (Duration: 10:40 — 5.1MB) | Embed

Subscribe: Google Podcasts | Email | RSS

SPECIAL NOTE:

This episode of Youtubular Conversations started as a Live stream on YouTube.. visible from on my YouTube channel. My TalkingAboutEverything.com web site also has a “YouTube Live” page — all my live streams appear there as well.

SEVEN EASY STEPS

1. I recorded using my professional microphone setup [MXL -> Berhinger Mixer –> Chromebook]
2. On the Chromebook I  run Ubuntu 16.04 under the Crouton extension.
3. Within Ubuntu I use the open source package Open Broadcast System (OBS); OBS grabs my web cam and audio feeds and streams them off to YouTube.
4. After I ended the stream it is automatically saved to YouTube.
5. I used the built-in trim and split tool within YouTube to roughly edit the video (see below).
6. I downloaded the rough edit and exported the audio to Audacity where I editted the video.
7. I did my final post production using Auphonic and a setting of 19 LUFS.

About Harry Hawk

Harry Hawk is a marketing consultant focused on cross channel attribution, paid social, community building and content strategy. As an Adj. Prof (CUNY + SWCCD) he has a focus in Hospitality, Business, eCommerce & Event Management/Planning.

Harry has a diverse range of clients in Robotics, Logistics and Baking. Harry has worked with many companies including HubSpot Labs, Momentum Machines, Phillip Morris, Paramount Home Pictures, NY Water Taxi, and many other startups.