The communication profession stands at a pivotal moment. Artificial intelligence is transforming how we create and distribute content. Trust in institutions continues to erode while employees demand authenticity and transparency. The hybrid workplace has permanently altered how we reach our audiences. And the pace of change shows no signs of slowing.
In this environment, what does it mean to be a communication professional? More specifically, what will it mean in 2026 and the years that follow?
The December Circle of Fellows panel will tackle these questions head-on, bringing together four IABC Fellows to share their perspectives on where our profession is headed and what opportunities await those prepared to seize them.
The conversation will explore several interconnected themes. We’ll examine the evolving role of the communication professional as a trusted advisor; the new capabilities and mindsets that will distinguish the communication leaders who thrive from those who struggle to keep pace; the practical challenge of coaching executives to communicate with empathy and impact; the skills the next generation of communicators should be developing now; and how we can maintain professional standards and ethical practice when the tools and channels keep shifting beneath our feet.
The session is scheduled for 5 p.m. ET on Thursday, December 18. You’ll be able to participate in the conversation with questions, comments, experiences, and observations. If you’re unable to join the live discussion, you can catch the video replay or listen to the audio podcast afterward.
About the panel:
Zora Artis, GAICD, SCMP, ACC, FAMI, CPM, is CEO of Artis Advisory and co-founder of The Alignment People. She helps leaders and teams tackle tough challenges, find clarity, and take action, particularly when the stakes are high and the path isn’t obvious. Her superpower is being comfortable with the uncomfortable: aligning people, solving problems, and navigating change so leaders can focus on what matters most and teams can do their best work.
With more than three decades of experience across consulting, executive leadership, and strategic communication, Zora has guided major brands, government, for-purpose and for-profit organisations in aligning purpose, culture, strategy, and performance. A leading thinker, researcher, and expert in strategic and team alignment, leadership, brand, and communication, she is co-authoring a global study on Strategic Alignment & Leadership. She is a Research Fellow with the Team Flow Institute.
Zora has served as Chair of the IABC Asia Pacific region, as a Director on the IABC International Executive Board, and on multiple committees and task forces. She holds multiple IABC Gold Quill Awards and Chairs the IABC SIG Change Management. Based in Melbourne, she works globally.
Bonnie Caver, SCMP, is the Founder and CEO of Reputation Lighthouse, a global change management and reputation consultancy with offices in Denver, Colorado, and Austin, Texas. The firm, which is 20 years old, focuses on leading companies to create, accelerate, and protect their corporate value. She has achieved the highest professional certification for a communication professional, the Strategic Communication Management Professional (SCMP), a distinction at the ANSI/ISO level. She is also a certified strategic change management professional (Kellogg School of Management), a certified crisis manager (Institute of Crisis Management). She holds an advanced certification for reputation through the Reputation Institute (now the RepTrak Company). She is a past chair of the global executive board for the International Association of Business Communicators (IABC). She currently serves on the board of directors for the Global Alliance for Public Relations and Communication Management, where she leads the North American Regional Council and is the New Technology Responsibility/AI Director. Caver is the Vice Chair for the Global Communication Certification Council (GCCC) and leads the IABC Change Management Special Interest Group, which has more than 1,300 members. In addition, she is heavily involved in the global conversation around ethical and responsible AI implementation and led the Global Alliance’s efforts in creating Ethical and Responsible AI Guidelines for the global profession.
Adrian Cropley is the founder and director of the Centre for Strategic Communication Excellence, a global training and development organization. For over thirty years, Adrian has worked with clients worldwide, including Fortune
500 companies, on major change communication initiatives, internal communication reviews and strategies, professional development programs, and executive leadership and coaching. He is a non-executive director on several boards and advises some of the top CEOs and executives globally.
Adrian is a past global chair of the International Association of Business Communicators (IABC), where he implemented the IABC Career Road Map, kick-started a global ISO certification for the profession, and developed the IABC Academy. Adrian pioneered the Melcrum Internal Communication Black Belt program in Asia Pacific and is a sought-after facilitator, speaker, and thought leader. He has been a keynote speaker and workshop leader on strategic and change communication at international conferences in Canada, the U.S., Europe, the Middle East, Malaysia, Singapore, China, India, Hong Kong, Thailand, New Zealand, and Australia. He has received numerous awards, including IABC Gold Quill Awards for communication excellence, and his Agency received Boutique Agency of the Year 6 years running.
Adrian is the Chair of the Industry Advisory Committee for the RMIT School of Media and Communication and a Fellow of the IABC and RSA. In 2017, he was awarded the Medal of Order of Australia for his contribution to the field of communication.
Mary Hills, ABC, IABC Fellow, Six Sigma, FCSCE serves as MBA Faculty in Benedictine University’s Goodwin College of Business. Her work in marketing, finance and organizational communication and management brings an interdisciplinary perspective to her students. Mary’s professional career includes serving large corporations such as First Wisconsin National Bank – Milwaukee, Federal Reserve Bank of Chicago, Whiteco Advertising, NiSource, Northern Trust, Unilever and Zebra Technologies. She supported starts-ups through Purdue Technology Center and Research Park of NWI. As a member of senior management, her work includes research, risk analysis and strategic planning for product launches, market expansion, and change and crisis management. In 2009, she co-founded HeimannHills Marketing Group, Chicago and Phoenix, serving as business principal until 2021. Most recently, Mary’s work involves AI’s impact on the role of the communication professional. Her work has been recognized nationally and internationally.
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