You’re called into the office of your CEO. “We’re launching a new initiative,” he tells you, and then outlines just what that initiative is all about. As he talks enthusiastically, your blood runs cold. You know, as certainly as you know how to punctuate the possessive “its,” that there is no good way to tell this story without it going sideways.
On episode 6 of Circle of Fellows, four IABC Fellows and moderator Shel Holtz (also a Fellow) will explore the various ways to handle the situation, from convincing leadership the initiative is a bad idea to delivering the message as effectively as possible.
Watch the broadcast live at noon ET on Friday, February 26, or watch a reply on YouTube or subscribe to the Circle of Fellows podcast to hear it on your smartphone or media player.
Fellows participating in this live broadcast include…
- Kellie Garrett, CEO of Kellie Garrett Enterprises and associate professor of Faculty Executive Education at Royal Roads University. Kellie is also former Senior VP of Strategy, Knowledge, and Reputation at Farm Credit Canada.
- John Gerstner is senior consultant, Enterprise Communications, at Florida Blue. For eight years he was the CEO of Communitelligence, an online service he founded, and he spent 15 years as Internal Communications Manager at John Deere.
- George McGrath is managing partner at McGrath Business Communications in New York. He is a former chairman of IABC.
- Jim Shaffer leads the Jim Shaffer Group, helping businesses execute strategy more effectively. He spent 20 years as a principal and Vice President at Towers Perrin (now Towers Watson) after leaving a career as press secretary to the governor of Kansas.