Everybody hates change, right? You hear that all the time; it’s why organizational change is so hard. The fact is, people love change. They willingly and enthusiastically make changes all the time. They change their fashions, their hair styles, their cars, their homes, their vacation spots, their furniture, their spouses…
If change is hard in organizations, it’s not because people just don’t like change. If there is resistance to change, you have to know why. Even if resistance is not a major issue, managing change is still a complex challenge for communicators, who play multiple roles during a change initiative, creating alignment so employees and leaders are on the same page about where we are, where we’re going, why we’re going there, how we’ll get there, and so on. And that doesn’t even account for dealing with the ongoing, day-to-day change that is a fact of life in any business. (As they say, change is the only constant in life.)
On Thursday, March 16, 2023, four Fellows of the International Association of Business Communicators (IABC) discussed a wide variety of communication-related change issues.
About the Panel
Zora Artis is a leading Alignment, Brand and Communication Strategist. She works with executive and senior leaders to unlock the value in their people, brands, and organizations through alignment with purpose, promise and strategies, and effective communication. She has over three decades of experience in business, brand, marketing, communication, and advertising, working with government, private and non-profit sectors. This includes roles as Group Account Director, Strategy Director, and CEO of integrated marcomms and advertising firms. She now runs her own management consulting practice bringing together strategic alignment, capability training, and brand and communications expertise. Zora holds a Master’s in Marketing and Commerce and is a trained facilitator in alignment, design thinking, and business model generation.
An IABC Fellow and a Fellow of the Australian Marketing Institute, Zora is also a certified company director, strategic communication management professional, and certified practising marketer. Since joining IABC more than a decade ago, Zora has served as Chair of the Asia Pacific Region, Audit and Risk Committee, 2022 World Conference PAC, and as an IEB director and local chapter president. She was honoured in 2021 and 2015 with the IABC Chair’s Award for Leadership and named 2020 Regional Leader of the Year. She is an awards judge for the IABC Gold Quill Awards, IAP2 Core Value Awards, the Australian Marketing Institute Awards, and the global Cannes Lions Awards for Effectiveness.
Diane Gayeski is recognized as a thought leader in the practice and teaching of business communications. She is Professor of Strategic Communications at the Roy H. Park School of Communications at Ithaca College and provides consulting in communications analysis and strategies through Gayeski Analytics. Diane was recently inducted as an IABC Fellow; she’s been active in IABC for more than 30 years as a featured speaker and think-tank leader at the international conference, the author of 3 editions of the IABC-published book, Managing the Communications Function, and the advisor to Ithaca College’s student chapter. She’s led more than 300 client engagements for clients, including the US Navy, Bank of Montreal, Fiat, Sony, Abbott Diagnostics, and Borg-Warner, focusing on assessing and building the capacities and new technologies for workplace communications and learning teams.
Mary Hills, MA, IABC Fellow, ABC, Six Sigma, serves as a Professional/Scholar in Residence in Loyola University Chicago’s MS Global Strategic Communication program and as Professional and Organizational Development Faculty for the Centre for Strategic Communication Excellence. Mary’s career includes service and leadership in large corporations such as First Wisconsin National Bank – Milwaukee, Federal Reserve Bank of Chicago, Whiteco Advertising, NiSource and Northern Trust. Most recently, she was Business Principle of HeimannHills Marketing Group, Chicago and Phoenix. Utilizing her expertise in business management and communication, she published, in 2020, the Business of Business for Communication Professionals on-demand course to upskill communication professionals as they pursue communication management positions. Mary holds a B.S./Business – Finance & Marketing from Marquette University, Milwaukee, WI and an M.A. Communication – Organizational & Structure from Purdue University, W. Lafayette, IN. Her industry leadership and work in marketing and strategic communication has been recognized with the IABC Southern Region Hall of Fame Recipient (2022), IABC Rae Hamlin Award (2021), Royal Society for the Encouragement of Arts, Manufactures and Commerce – Fellow (2018), IABC Fellow (2016), IABC Chicago Karen Utterback Award (2015) and IABC Chairman’s Award (2012).
Martha Muzychka, ABC, MC, speaks, writes, listens, and helps others do the same to make change happen. Martha is a strategic, creative problem solver seeking challenging communications environments where we can make a difference. She helps her clients navigate competing priorities and embrace communications challenges. Martha offers strategic planning, facilitation, and consultation services as well as writing and editing, qualitative research, and policy analysis. Her work has been recognized locally, nationally, and internationally with multiple awards.