You have gained experience as a communicator in an organization. Now, you want to establish a consulting practice. You have questions. Do you focus on a niche or will you be a generalist? Will you remain independent or hire staff? How do you build your business? What should you charge? Four IABC Fellows with decades of experience as communication consultants shared their insights and experience in episode 85 of “Circle of Fellows,” IABC’s monthly broadcast/panel discussion.
About the panel
George McGrath is founder and managing principal of McGrath Business Communications, which helps clients build winning corporate reputations, promote their products and services, and advance their views on key issues. George brings more than 25 years in PR and public affairs to his firm. Over the course of his career, he has held senior management positions at leading strategic communications and integrated marketing agencies including Hill and Knowlton, Carl Byoir & Associates, and Brouillard Communications.
Dr. Amanda Hamilton-Attwell, accredited by both IABC and PRSA. She is Managing Director of Business DNA, based in South Africa, which provides strategic research and consulting, including communication audits, customer service, and women’s leadership topics. She is licensed in Adobe Connect and WebEx, using these to conduct virtual professional learning and education sessions. and other focused research and training in communication skills. Her career has also included a 15-year stint as a research manager for the National Productivity Institute.
Jane Mitchell’s career began at the BBC in London on live TV programs. She moved on to producing award-winning films and videos for public and private sector organizations and developed groundbreaking employee engagement programs. Since 2006 when she formed her own consultancy, she now guides organizations, (some of which have experienced cultural trauma), with embedding values and ethics through understanding culture and leadership and their link to high-performing sustainable organizations. She has worked with Top 100 companies across the world, is a regular conference speaker and writer, and is a Director of two highly successful UK-based agencies. Jane has been a member of IABC since 2008 and has had the privilege of serving on local, regional, and International IABC Boards. She is currently Chair of the 2021 World Conference and was awarded the honor of IABC Fellow in March.
Leticia Narváez, ABC, is CEO and Founding Partner of Narváez Group, a consulting firm focused on Strategic Communication, Employee Engagement, Corporate Reputation, Social Responsibility and Communication Training based in Mexico City. A 30 years experienced professional, she held management top level positions at Sanofi, Merck, American Express and Ford Motor Co. among others. She builds communication bridges with the utmost excellence standards. During her career path, she has been at the forefront of divestitures, mergers and acquisitions, diversity leadership, issues and crisis management, team and leadership development, strategic planning and senior executive consulting. She has been a speaker at international forums, is co-author of several books and manuals on business communications and has written a large number of articles on the subject. Leticia has a Bachelor’s Degree in Communications and Public Relations from the Latinoamericana University, a Master Degree on Digital Communications from Cantabria University and a Postgraduate Diploma on Top Business Administration at the Panamerican Institute of Top Business Administration – IPADE-.