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In July, four IABC Fellows gathered to discuss what communication is…and isn’t. That conversation will continue at noon EDT on Thursday, August 18.
Too often, communicators are called upon to engage in activities some might consider communication. It may even qualify as communication under some definitions. But in the business world, simply distributing a routine notice is far from communication. It may be messaging, but even that is questionable if nobody reads it. Conversely, modifying a company process that is sending the wrong message to employees may not strike an executive as a means of communication — but it is.
The August episode of “Circle of Fellows” features three additional Fellows — and one returning from the July show — continuing the discussion.
About the panel
Diane Gayeski is recognized as a thought leader in the practice and teaching of business communications. She is Professor of Strategic Communications at the Roy H. Park School of Communications at Ithaca College and provides consulting in communications analysis and strategies through Gayeski Analytics. Diane was recently inducted as an IABC Fellow; she’s been active in IABC for more than 30 years as a featured speaker and think-tank leader at the international conference, the author of 3 editions of the IABC-published book, Managing the Communications Function, and the advisor to Ithaca College’s student chapter. She’s led more than 300 client engagements for clients, including the US Navy, Bank of Montreal, Fiat, Sony, Abbott Diagnostics, and Borg-Warner, focusing on assessing and building the capacities and new technologies for workplace communications and learning teams.
Neil Griffiths, ABC, Chart.PR, IABC Fellow, is Senior Manager, Global Communication & Global Inclusion Lead at ERM, the world’s largest sustainability consultancy. Neil has worked in communication management for 15+ years in public, private, and non-profit organizations. Neil is a serial volunteer and has held a number of leadership positions on global committees within IABC, including the inaugural Global Communications Certification Council. Neil was Chair of the 2018 IABC World Conference to be held in Montreal in June 2018. He has been recognized with awards for his leadership within the profession, being made IABC Fellow in June 2019. Together with co-author Deborah Hinton, Neil has published two studies on the current and future state of the communication profession and has spoken on the topic at several conferences. Neil holds the Freedom of London and is a member of the Company of Public Relations Practitioners.
Martha Muzychka, ABC, MC, speaks, writes, listens, and helps others do the same to make change happen. Martha is a strategic, creative problem solver seeking challenging communications environments where we can make a difference. She helps her clients navigate competing priorities and embrace communications challenges. Martha offers strategic planning, facilitation, and consultation services as well as writing and editing, qualitative research, and policy analysis. Her work has been recognized locally, nationally, and internationally with multiple awards.
Cindy Schmieg is an award-winning strategic communicator. Her 30+ years of corporate, agency, and consulting experience focuses on making the communications function strategic within an organization. Cindy now teaches online within the Communications Master Degree program at Southern New Hampshire. She has served in many IABC leadership roles and today is a member of the IABC Audit/Risk Committee and Pacific Plains Region Silver Quill Award Committee, along with assisting on the IABC Minnesota Annual Convergence Summit.
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