FIR Podcast Network

For Immediate Release: Podcasts for Communicators

  • Home
  • Shows
  • Episodes
  • People
  • Blog
  • Subscribe
  • Sponsors
  • Contact Us
    • Join the FIR Podcast Network
  • Archives
You are here: Home / Circle of Fellows / Circle of Fellows #27: Converging Communication Disciplines

Circle of Fellows #27: Converging Communication Disciplines

November 18, 2017 by Shel Holtz Leave a Comment

https://traffic.libsyn.com/fir/fir-fellows-027.mp3

Podcast: Play in new window | Download (Duration: 52:03 — 21.5MB) | Embed

Subscribe: Google Podcasts | Email | RSS

The trend toward the convergence of public relations and marketing is hard to ignore. Two separate studies — one from Nasdaq Corporate Solutions and the other from the USC Annenberg Center for Public Relations — both demonstrate that this convergence is more than just a casual observation. The Nasdaq study — the CCO Measurement Survey— concluded that Chief Communications Officers are likely to use marketing metrics to measure the performance of its non-marketing communications, including website traffic, search ranking, and sales/lead conversion.

Among in-house PR practitioners, according to the Annenberg study, earned media work is declining while owned media is on the rise, along with branded content and influencer marketing. Half of the respondents predicted that PR will be more aligned with marketing in five years while only 8% believe it will continue as a distinct and separate function. Eighty-two percent said that the “public relations” won’t accurately describe the work they will be doing by 2022; the term, they said, needs to be more broadly defined.

On Thursday, November 16, IABC Fellow Brad Whitworth moderated a panel with four of his Fellows colleagues — Priya Bates, Kellie Garrett, Tamara Gillis, and Jim Shaffer — to discuss the convergence trend and what it means for the practices of public relations, corporate communications, and employee communications. Watch the video replay here or listen to the podcast. (Subscribe to the podcast and you’ll never miss an episode!)

About the panel

Priya Bates is a senior communication executive who provides strategic internal communication counsel in order to ensure leaders, managers, and employees understand the strategy, believe in the vision, act in accordance with the values, and contribute to business results. She is president of Inner Strength Communications in Toronto and previously served as senior director of Internal Communications at Loblaw Companies Limited.

Kellie Garrett, based in Regina, Saskatchewan, Canada, Kellie is a speaker, coach, and strategist, as well as an associate professor at Royal Roads Univesity. Before launching her own business, Kellie was Senior VP of Strategy, Knowledge, and Reputation for Farm Credit Canada.

Tamara Gillis, Ed.D., ABC, straddles the worlds of academia and communication practice. As a tenured professor at Elizabethtown College, she is preparing tomorrow’s corporate communicators. As an author and communications consultant, she continues to influence the practice of communications and change management. Dr. Gillis’s research interests have been recognized on the regional, national and international level by the Association for Education in Journalism and Mass Communication, International Communication Association and IABC. Gillis was the first educator to serve as chairman of the IABC Research Foundation.

Jim Shaffer is a business advisor, leadership coach, author, and speaker. As leader of the Jim Shaffer Group, he helps organizations accelerate results through superior strategy execution. The Jim Shaffer Group creates hard business results by translating the business strategy to the people who need to implement it, aligning systems, processes, and culture to make the gains sustainable. Jim was an architect and leading practitioner of Towers Perrin’s (now Towers Willis Watson) change management consulting practice. He designed and produced the IABC Academy Course, “Managing Change Communication to Drive Results and Value.” Some of his change management clients have included: Abbott, ConAgra Foods, FedEx, IBM, ITT, Mayo Clinic, Medtronic, Owens Corning, Pfizer, Toyota.

Share this:

  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to email a link to a friend (Opens in new window)

Related Posts

  • Communication convergence is the theme for Circle of Fellows #27
  • Circle of Fellows #18: Strategic Communication Planning
  • Circle of Fellows #13: Content Marketing

About Shel Holtz

Shel Holtz, ABC (Accredited Business Communicator), is director of Internal Communications at Webcor, a commercial general contractor headquartered in San Francisco. Before joining Webcor, Shel spent 21 years as principal of Holtz Communication + Technology. In addition to integrating technology into communications strategies, his expertise includes strategic communications planning, change management, organizational culture, business initiatives and communications research. Full bio

Filed Under: Circle of Fellows

Share Your Comments on Circle of Fellows

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Leave a Reply Cancel reply

Social connect:
Login Login with facebook
Login Login with twitter
Login Login with google

Your email address will not be published. Required fields are marked *

Connect with FIR

Support FIR

Become a Patron

Pledge as little as $1 per month to help support the existing stable of shows, make new shows possible, and be part of the growth of the FIR Podcast Network.

FIR Podcast Network Shows

FIR SPONSOR

The FIR Podcast Network is made possible by the generous support of our sponsors, of which we currently have none. Please reach out to us if you are interested in sponsoring FIR. Contact us at fircomments@gmail.com.

Looking for Older Episodes?

Visit the FIR Podcast Network Archives at forimmediaterelease.biz.

Join Our Facebook Community

Facebook Group Icon

FIR Podcast Network on Twitter

My Tweets

We Want Your Feedback

Email comments with or without audio attachments (5 MB/3 minute limit) to fircomments at gmail dot com.

North America Comment Line:
+1.415.895.2971

Europe Comment Line:
+44.20.3239.9082

Skype: fircomments

Promote FIR!

Let your readers and colleagues know about FIR by adding a logo to your blog or web page. Get it here!

FIR Podcast Network Logo

Help Spread the Word about FIR!

GaggleAMP: spread the word about FIR!

License

Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

FIR Podcast Network website © 2023 Shel Holtz and Neville Hobson | Community Guidelines | Privacy Policy

Website development by WP Fangirl. Album art and design by Effective Edge Communications.