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Three IABC Fellows — Jim Lukaszewski, Ned Lundquist, and George McGrath — join host (and Fellow) Shel Holtz to discuss the “social CEO” and the trend of CEOs and their companies taking positions on social issues that could polarize their employees, customers, and other stakeholders. What role do communicators play?
About the panel:
James E. Lukaszewski advises, coaches, and counsels the men and women who run very large corporations and organizations through extraordinary problems and critical high-profile circumstances. The bulk of his practice is in the U.S., Canada, and South America although he has clients from many parts of the world. He is an expert in managing and reducing contention, counteracting tough, touchy, sensitive corporate communications and institutional issues. He counsels leaders facing serious internal and external problems involving: activist counteraction; community conflict and grassroots campaigns; corporate relations failures; reputational threats; employee relationship building; ethics/integrity/ compliance; litigation visibility; Web-based attacks; and threats to corporate survival. He is a prolific author (twelve books, hundreds of articles and monographs), lecturer (corporate, college and university), trainer, counselor, and public speaker. He is an editorial board member of most of Public Relation’s important Journals and serial Publications. His book, “Why Should the Boss Listen to You?” was published by Jossey-Bass in 2008.
Edward “Ned” Lundquist, ABC, IABC Fellow, is a retired U.S. Navy captain with 33 years of professional public affairs and strategic communications experience. He is a principal science writer at MCR Federal in McLean, Virginia, supporting government clients; and has his own company, Echo Bridge LLC, which provides outreach and advocacy support to commercial clients. He served on active duty for 24 years in the U.S. Navy as a surface warfare officer and public affairs specialist. Captain Lundquist was a Pentagon spokesman with the Office of the Assistant Secretary of Defense for Public Affairs, Director of the Fleet Home Town News Center, and director of public affairs and corporate communications for the Navy Exchange Service Command. His last tour of duty was commanding the 450 men and women of the Naval Media Center. He is an accredited business communicator and award-winning communicator who served as president of IABC/Hampton Roads and IABC/Washington, director of U.S. district 3 and chair of the International Accreditation Council. He was named an IABC Fellow in 2016. Captain Lundquist is a member of the executive committee of the Surface Navy Association and chair of the SNA communications committee. He writes for numerous naval, maritime and defense publications and chairs and presents at communications, naval and maritime security conferences around the world.
George McGrath is founder and managing principal of McGrath Business Communications, which helps clients build winning corporate reputations, promote their products and services, and advance their views on key issues. George brings more than 25 years in PR and public affairs to his firm. Over the course of his career, he has held senior management positions at leading strategic communications and integrated marketing agencies including Hill and Knowlton, Carl Byoir & Associates, and Brouillard Communications.
Related links:
- CEOs are getting more political, but consumers aren’t buying it (Los Angeles Times)
- Corporations and Politics: Shunning the Middle Road to Go Left or Right (Wharton School of Business)
- The Digital CEO: How to Leverage Digital Media to Demonstrate Engaged Leadership (Richard Edelman)
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