Local businesses are optimizing for word like near me, nearest and nearby. Which is challenging and difficult to incorporate meaningfully. But according to an article on Search Engine Watch from March’16: ‘near me’ searches doubled in 2015-16.
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“And even though “near me” appears to be a mobile-driven phenomenon, across our client base we are still seeing more than 50 percent of the traffic from these queries coming from desktop — and more than 80 percent of the clicks.” – Search Engine Land
Colleen Harris at CDK Global investigated whether adding “near me” would help by undertaking a study of 82 auto dealers over a five month period. She found that clickthroughs went up by 81%, compared with businesses that didn’t use “near me” (8,833 clicks vs 4,365 clicks). Impressions increased too, though by just 15%. Good enough!
A case study of Hauser-Ross Eye Institute & Surgicenter, 45 miles west of Chicago, shared on Marketingsherpa.com.
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