Every year, One Stone Creative, releases its State of the Podcasting Industry report and I love to see what’s new, what works (and what doesn’t), and where the trends point toward.
The report shows that, overall, the top 100 business podcasts are about the same age—and many of them are newer shows, which means you’re never too late to start a podcast.
It also shows that there are more episodes being published today than last year. Daily releases have increased from 9% last year to 17% this year. Not only that but thrice-weekly releases have increased from 7% to 10%.
There are lots of lessons to be had in all of this data, which is what we’re going to discuss on this week’s episode.