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You are here: Home / Spin Sucks / Spin Sucks 178: What Happened in 2021 with Business Podcasts?
The Spin Sucks Podcast with Gini Dietrich (album art)

Spin Sucks 178: What Happened in 2021 with Business Podcasts?

January 12, 2022 by Gini Dietrich 1 Comment

https://traffic.megaphone.fm/OSC2312770713.mp3

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Every year, One Stone Creative, releases its State of the Podcasting Industry report and I love to see what’s new, what works (and what doesn’t), and where the trends point toward.

The report shows that, overall, the top 100 business podcasts are about the same age—and many of them are newer shows, which means you’re never too late to start a podcast. 

It also shows that there are more episodes being published today than last year. Daily releases have increased from 9% last year to 17% this year. Not only that but thrice-weekly releases have increased from 7% to 10%. 

There are lots of lessons to be had in all of this data, which is what we’re going to discuss on this week’s episode.

Resources Included:

  • One Stone Creative
  • State of the Podcasting Industry Report
  • Spin Sucks Podcast

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About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Full bio

Filed Under: Spin Sucks Tagged With: one stone creative, podcast, spin sucks community, Spin Sucks Podcast

Comments

  1. Don Davies says

    January 15, 2022 at 6:56 am

    Honestly, I think 2021 brought out the best in business podcasts. Just like https://www.keionhenderson.com/church-podcast of which I really listen to regularly! I think more people learned to appreciate podcasts specially when we were all confined to our homes most of the time due to Covid!

    Reply

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