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In the inaugural episode of Youtubular Conversations Harry Hawk (@hhawk) speaks with farmer and internet marketer Tommy Alderman of Alderman Farms (Aldermanfarms.net) where “Pasture Makes Perfect!” His marketing efforts have been cited as an excellent example of how farming families can and should use social media. Their YouTube channel was created Mar 16, 2012 and has had 1,374,843 views (as of August 20, 2015).

Alderman Farms is actively engaged on social media promoting the farm, their community and their livestock including American Guinea Hogs and Chickens. Tommy doesn’t seek to make viral videos but does have several videos with a large # of viewers. These videos are about fences and I will compare that with other fence related video in episode 0002.

Tommy with “Shaggy”

Many of the Alderman Farms videos get only a few hundred views. As I am preparing this post, the two-year old trailer has received 11,217 views and the channel has  6,672 subscribers.

There is a great debate within the YouTube community if individual channels should align themselves with multi-channel networks (MCNs). Tommy is a proponent of MCNs because their support allows him to focus on his farm. 

While being interviewed by Harry Hawk Mr. Alderman expressed interest in Podcasting and has subsequently created a podcast. It is clear that he has a spirit of exploration and is eager to try and experiment with new modes of communication. The entire interview with Tommy was nearly 2 hours. a largely raw and uncut recording of the entire session can be found on the podcast TalkingAboutEverything.com (Listen – 01:39:43).  

Links:
Alderman Farms on Pinterest
Alderman Farms on Facebook
Alderman Farms on Google+

About Harry Hawk

Harry Hawk is a marketing consultant focused on cross channel attribution, paid social, community building and content strategy. As an Adj. Prof (CUNY + SWCCD) he has a focus in Hospitality, Business, eCommerce & Event Management/Planning.

Harry has a diverse range of clients in Robotics, Logistics and Baking. Harry has worked with many companies including HubSpot Labs, Momentum Machines, Phillip Morris, Paramount Home Pictures, NY Water Taxi, and many other startups.