“Content Shock – Content Ignition – Content Magnet – Be More Human – Content that Moves Creates Power” – Mark Schaefer
Welcome to the 33rd episode of Digital India Podcast on FIR Podcast Network. This show is ‘Weekly Updates’ brought to you by staff and students of Web Marketing Academy.
January 17, 2016, a Sunday, was an amazing day for at least 16 people in Bangalore! We got to meet Mark Schaefer at The Future of Social Media event.
Mark has been in the marketing and social media industry for over 30 years. He’s a world renowned speaker, author of 5 bestselling books, college educator, podcaster and social media strategy consultant. He’s been featured in the Wall Street Journal, The New York Times, and the CBS NEWS. Want to know more? Head out to his website www.businessesgrow.com
And yeah … you could spot Mark in some new, trendy Bollywood number soon, what with his dance moves!
Today’s podcast includes Mark’s interview after the session, some audio clips, and feedback of some WMA students who attended. The show notes include a brief on some of the topics Mark touched upon. Details will follow in the blog (should be out in another day; watch our blog space)
5 Foundational Strategies of Social Media Marketing
It’s critical to stay in touch with the basics, never mind the layers of technology and platforms that make social media. To truly understand the nature and impact of social media, you must know these 5 truths:
1. Humans buy from Humans
2. Continuous small interactions
3. The Social Media mindset
4. The Information Ecosystem
5. Content is power
We’ll talk about each of these strategies in our blog.
Correlation between shared content and market share There is a direct correlation here. The tenets of content marketing are:
We need to tell stories. We need to involve people in our stories. And this strategy needs to be driven from the top.
6 questions to a social media strategy
Before you come up with a social media strategy for any brand, ask the owners of the business these 6 questions:
1. Complete this sentence “Only we ….” Define what makes you different. How do you stand out?
2. Can your culture nurture and sustain a social media transformation?
3. Am I the kind of company people want to waste time with?
4. Where are our customers and competitors?
5. What is the source of rich content?
6. What does success look like?
Multi-level approach to measuring social media’s ROI A mathematical formula may not give the right answer to the question of “What’s your social media ROI?” Different things need to be measured at different stages of your social media maturity. Each stage could be a month or year long. And that’s fine!
What’s the future of social media?
The digital business world started with websites. Then came the golden period of Search and SEO. We moved into interactivity and social … and that too is reaching a tipping point.
What’s next? Mark says, “Content isn’t enough. Audience isn’t enough. We need ignition.” The fourth circle will be Augmented Reality, wearable devices and content filters. Content is the fuel – Elements of the Content Code Build a strong content strategy that focuses on building trust. SEO is a secondary aspect, dependent on the type of content.
(More in the blog soon)
Special Thanks to Mark Schaefer
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Editor : Bharani