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For this week’s episode, We thought why not pick stories of some of the most loved brands in India – talk about how products or services were positioned, what consumer insight was considered while positioning offer, and also the outcome of the branding strategy. We had so much fun in the research and sure you’ll have fun listening to these stories as well.

The 90th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy

Case 1

Brand: Maggi

Tagline: Fast to cook, good to eat

Maggi had a 57% market share in June 2016

Source: Case Study: Maggi by Seema Mathur on BrandStrategy.in

Branding Strategy of Maggi Noodles on IdeasMakeMarket

From 2 minutes to three decades of Maggi(c) on Musings of Saumya Chugh

Case 2

Brand: Colgate

Tagline: All Around Decay Protection

Colgate ranked Number One – The Most Trusted Brand in India, — across all categories, in the 2016 edition of The Economic Times Brand Equity Most Trusted Brands survey.

Source: Marketing mix of Colgate – Colgate marketing mix from Marketing 91

Colgate SWOT Analysis, USP & Competitors

Case 3

Brand: Amul

Tagline: The taste of India

Amul has a 65 per cent market share in the Rs 1,000 crore branded retail cheese market (followed by Britannia and Go), and a 40 per cent share in the Rs 2,500-crore ice-cream market.

Indian Express

Amul is also the winner of various awards including the Forbes India Leadership Awards 2015, CFBP Jamnalal Bajaj Award, and Bronze Trophy at the Indian Marketing Awards – 2014.

Source:

Marketing Mix of Amul on Marketing 91

Case 4

Brand: Royal Enfield

Tagline: Bullet Chale toh Duniya Raasta De

Source:

True to its tagline ‘Bullet Chale toh Duniya Raasta De’; Royal Enfield is a Winner!

Royal Enfield SWOT Analysis, USP & Competitors

Case 5

Brand: Allen Solly

Tagline: My World , My Way

Source:

Marketing Mix Allen Solly

You can share your feedback at: suresh@webmarketingacademy.in

Facebook: https://www.facebook.com/webmarketingacademy

Host: Suresh &  Monica

Podcast Manager & Podcast Editor: Bharani Dharan

About Suresh Babu

Suresh Babu is a Corporate Digital Marketing Trainer, Faculty, Founder & CEO of Web Marketing Academy. A digital marketing training academy located in Bangalore, India: https://www.webmarketingacademy.in
Suresh has trained Corporates like Cognizant, Accenture, Yahoo India, ABB, Huawei in Digital Marketing, Social Media Marketing, Google Analytics & Google Adwords. You can connect with him on LinkedIn: https://www.linkedin.com/in/sureshbabutr