For this week’s episode, We thought why not pick stories of some of the most loved brands in India – talk about how products or services were positioned, what consumer insight was considered while positioning offer, and also the outcome of the branding strategy. We had so much fun in the research and sure you’ll have fun listening to these stories as well.
The 90th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
Tagline: Fast to cook, good to eat
Source: Case Study: Maggi by Seema Mathur on BrandStrategy.in
From 2 minutes to three decades of Maggi(c) on Musings of Saumya Chugh
Tagline: All Around Decay Protection
Colgate ranked Number One – The Most Trusted Brand in India, — across all categories, in the 2016 edition of The Economic Times Brand Equity Most Trusted Brands survey.
Source: Marketing mix of Colgate – Colgate marketing mix from Marketing 91
Tagline: The taste of India
Amul is also the winner of various awards including the Forbes India Leadership Awards 2015, CFBP Jamnalal Bajaj Award, and Bronze Trophy at the Indian Marketing Awards – 2014.
Marketing Mix of Amul on Marketing 91
Brand: Royal Enfield
Tagline: Bullet Chale toh Duniya Raasta De
Brand: Allen Solly
Tagline: My World , My Way
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Podcast Manager & Podcast Editor: Bharani Dharan