Author Shel Israel calls his latest book — Lethal Generosity: Contextual Technology & The Competitive Edge — a sequel to Age of Context, the book he co-authored with Robert Scoble. In this FIR Book Review, Richard Binhammer joins Shel Holtz for a conversation about the book and its relevance to the communications industry.
From the book description on Amazon:
“The previous book reported on the rapid convergence of five technology forces—mobile (and wearables), social media, the Internet of Things (IoT), location technologies, and data creating the promising—but occasionally freaky—sensation that our devices are starting to know us better than the closest people in our lives.
“The story picks up two years later in Lethal Generosity, where the freakiness has faded and retailers and other public-facing companies are rapidly adopting these new technologies.
“This time, instead of technologies converging with each other these contextual forces are converging with humans in the form of Millennials the first generation of digital natives. The book examines them as customers, employees and competitors and advises companies run by older cultures on how to adapt to this significant marketplace change.
“The result of all this is that power has shifted from sellers and brand efforts to buyers who use social media to influence each other. Companies who ignore this shift do so at their peril. Companies who do adjust will flourish, the author argues.
“Just what should brands and merchants do: Israel prescribes a policy of Lethal Generosity. By being kind to your customers at every touch-point you will prevent any customer attempts to hijack them through traditional marketing.”
About Richard Binhammer
Richard Binhammer has always worked with great leaders and companies. In his 30 years plus career, he has focused on problem-solving, organized change, communications and public support. Binhammer has always found himself in a position of respectful influence. He started in politics building electoral coalitions and managing election campaigns.
Shortly after this he advised organizations and companies on solutions to public policy issues. He was involved in lobbying and public affairs and moved onto public relations and corporate communications. During this time, Richard developed policies related to the emerging online world and how these policies were having an impact and changing how we think about communications and corporate reputations.
Lethal Generosity: Contextual Technology & The Competitive Edge
Publisher: CreateSpace Independent Publishing Platform
Paperback, 156 pages
Published September 2015