For Immediate Release: Podcasts for Communicators
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In this short midweek episode, Neville and Shel tackle a question from listener Kris Hansen about developing a metrics dashboard for her organization’s leadership.
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The virtual worker industry is booming in China. For about $14,000 a year — 80 percent less than it cost just a year earlier — you can get a three-dimensional virtual person to handle everything from tours to customer support. With expectations that the industry will grow by 50 percent annually for the next three years, the arrival of virtual persons in the West is inevitable. Neville and Shel dive into the industry in this short midweek episode of “For Immediate Release.”
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Keurig Dr. Pepper has stirred up a controversy by issuing an RFP that included payment terms of 360 days. While some big PR and advertising agencies may be able to wait a year to be paid for their work, it’s most likely a non-starter for small and minority-owned agencies. (If most big clients turned to one-year payment terms, even the big agencies might have difficulty accommodating the requirement.) The agency world has united in its condemnation of the move, and Keurig Doctor Pepper’s response is tepid, to say the least. Neville and Shel discuss the situation in this short midweek episode of “For Immediate Release.”
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According to the Global Communication Certification Council, “Professional certifications through GCCC® give you the opportunity to demonstrate your knowledge and expertise and provide evidence of your outstanding abilities. Becoming certified engages you in the process of life-long learning that elevates your career and provides a structure for keeping your skills fresh and applicable.”
At 4 p.m. ET on Thursday, January 19, join moderator Shel Holtz, SCMP, and four IABC Fellows for a conversation about certification. The discussion will range from why certification matters and what the CMP and SCMP certifications represent to how to prepare and how to maintain certification after earning it. Participants in the live stream will be able to ask questions and share observations in real-time.
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It’s not unlikely that you have been mispronouncing some well-known company and brand names like IKEA, Hyundai, Porsche, Bayer, and Adidas. Some brands use common mispronunciations as the foundation for a marketing campaign, as Hyundai has undertaken in the UK. Neville and Shel explore some of these campaigns and examine the broader issue of hard-to-pronounce brand names in this short midweek episode of the “For Immediate Release” podcast.
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A petulant venue owner is using facial recognition software to keep people with whom he has issues from entering his spaces — including a mom with a Girl Scout troop. Also in this monthly long-form episode of the “For Immediate Release” podcast, Neville and Shel discuss the value of virtual goods and whether brands should start taking them seriously; business schools are exploring the potential for teaching in the metaverse — especially classes about digital technology; it hasn’t been a great year for metaverse activations, but at least brands are learning; it has been a year since Lush closed its Instagram and Facebook accounts, which means it’s time to see how that decision turned out; and the better ChatGPT (the AI text-generating chatbot) gets, the more worried some people get about its impact on truth; and Dan York shares a year-end Tech Report with a range of updates including using WordPress for newsletters, WordPress’s State of the Word 2022, and Tumblr Live.
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Social media consultant Arik Hanson wrote recently in a LinkedIn article that companies should consider devoting some of their LinkedIn activities — 20 percent is the volume he suggests — to matters of interest to employees. That’s because data shows that 30 percent of a brand page’s engagement comes from the company’s employees. In this short mid-week episode of “For Immediate Release,” Neville and Shel discuss the opportunity for communicators to reach employees on LinkedIn, along with the challenges and possible pitfalls.
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One list includes 50 potential Twitter replacements — none of which will offer every one of Twitter’s features and none of which includes everyone you’re currently following on the bird site. How do you decide where to go when you conclude that maintaining your current Twitter activity is no longer feasible? Neville and Shel sort it out — with a focus on Mastodon — in this short mid-week episode of “For Immediate Release.”
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Four IABC Fellows looked back on 2022, which was a consequential year for communicators, in this final Circle of Fellows of the year. The evolution of COVID-19 from pandemic to endemic led companies to bring employees back to the office, creating a need to communicate the new hybrid work reality (or, in some cases, why employers were insisting everyone come back full-time while others retained a remote work arrangement). “Quiet Quitting” became a topic of discussion as dissatisfied employees dialed back the effort they gave to the organizations. Diversity, Equity, and Inclusion remained an important topic. And there was no shortage of crises to occupy communicators’ time. The episode was live-streamed on December 15.
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New York Times columnist and Nobel economics laureate Paul Krugman wrote recently that the crypto crash is far worse than even the direst descriptions and that it is proof that blockchain was never a viable technology. At the same time, Goldman Sachs Chairman and CEO David Solomon sees value in blockchain technology, but only if companies like his control it. The truth is, blockchain is thriving outside of speculative crypto investing. Neville and Shel explore blockchain’s future in this short midweek episode of “For Immediate Release.”
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