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The July installment of The Hobson & Holtz Report includes reports on these stories:

• Subway employs SEO and SEM to fight reports that there’s no tuna in its tuna sandwich
• Wikipedia in Arabic and bring books back to Mosul: A brief interview with Ideas Beyond Borders founder Faisal Saeed Al Mutar
• Communicating the return to the workplace is a change management challenge
• Is the digital nomad dream over?
• Don’t give up on Clubhouse just yet: The social audio service has done a deal with TED
• Is short-form audio the next big social network trend?

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https://traffic.libsyn.com/fir/forimmed-208.mp3Podcast: Play in new window | Download (Duration: 1:16:28 — 70.9MB) | EmbedSubscribe: Google Podcasts | Email | RSS | Subscription OptionsThe June installment of The Hobson & Holtz Report includes reports on these stories: Half of U.S. adults consider who publishes it as the key factor in assessing a story’s trustworthiness Colgate launches its… Continue Reading →

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The May installment of The Hobson & Holtz Report includes reports on these stories:

• Research finds that fear is sometimes a great way to influence people’s behavior.
• A train company emailed employees they were getting a bonus. It turned out to be a cybersecurity test.
• Should brands and marketers pay attention to BitClout?
• What, exactly, is the hybrid model that is likely to define the future of work?
• Employee activism is taking a number of forms. The employee exodus from Basecamp is one of the latest.
• Prepare yourself for the changes in travel
• Dan York reports on social audio as Clubhouse releases an Android app, Twitter launches Spaces for everyone with more than 600 followers, and Facebook pivots into audio. Also: Instagram and YouTube updates, and Automattic’s acquisition of CC Search.

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The April installment of The Hobson & Holtz Report includes reports on these stories:

• Reuters’ website goes behind a paywall
• NFTs are still hot as problems (and possible solutions) emerge
• Advertisers like podcasts but want better measurement
• CEOs and brands are pushing COVID-19 vaccinations
• Volkswagen tarnished its already dicey reputation with an ill-conceived April Fool’s prank
• Is Clubhouse cooling off already?
• Dan York reports on Unsplash’s acquisition by Getty Images, Wix’s challenge to WordPress, TikTok, Clubhouse, and Substack facing competition, Google’s revamp of Feedburner, Core Web Vitals’ change to Google search ranking, and Instagram Lite.

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The March installment of The Hobson & Holtz Report includes reports on these stories:

• The road to hell is paved with good intentions, which Burger King learned after one well-meaning but poorly thought-out tweet
• Do you subscribe to a podcast or follow it? (Or listen to it?) These verbs may have consequence, especially in attracting new podcast listeners.
• Another company has fired another employee who built a following sharing work-related TikTok videos.
• A racing drone’s 87-second flight through a bowling alley has captured Hollywood’s attention.
• Neville is trying Timely, an Android-based competitor of Clubhouse.
• NFTs — non-fungible tokens — are a hot topic right now. Will they become a staple of marketing and communication or will remember them as a flash in the pan in a few years’ time?
• Dan York has updates on WordPress and Google in his Tech Report.

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The February installment of The Hobson & Holtz Report includes reports on these stories:

• Can anyone moderate podcasts the way we expect Facebook and Twitter to moderate content?
• How communicators can make a difference when IT introduces new software or systems
• There’s a right way and a wrong way to engage in newsjacking
• Can “branter” build long-term brand value (and what the hell is it, anyway?)
• A deep dive into Clubhouse, the hot new audio social networking app

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The January installment of The Hobson & Holtz Report — which marks the beginning of the 17th year of FIR — includes reports on these stories:

• The 2021 Edelman Trust Barometer is one of the bleakest yet
• Communications and the U.S. presidential transition
• Business, communication, and the insurrectionist attack on the U.S. Capitol
• The future of misinformation
• Why CEOs Need to Amp Up Their Social Media Presence
• The Heinz bottle competition
• Dan York’s Tech Report covers the deplatforming of Parler, the new White House website, U.S. government analytics, and sea shanties on TikTok (and TikTok’s duet feature)

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