Martin Waxman, Author at FIR Podcast Network

About Martin Waxman

Martin Waxman, MCM, APR, is a digital, social media, and communications strategist and LinkedIn Learning instructor. He conducts AI research, leads social media workshops, and teaches digital strategy. He writes a Digital Marketing Trends newsletter on LinkedIn, is one of the hosts of the Inside PR podcast and can be found on Twitter @martinwaxman. Full bio

Inside PR 557: Trends We’re Watching in 2022

December 14, 2021 by Martin Waxman Leave a Comment

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https://traffic.libsyn.com/secure/prworks/Inside_PR_557_Nov_10_2021.mp3Podcast: Play in new window | Download (Duration: 25:27 — 35.0MB) | EmbedSubscribe: Google Podcasts | Email | RSS | Subscription OptionsWell, it’s that time of year where everyone seems to be doing what they can to wrap up projects and get ready for the holidays. It’s also the time when the Inside PR crew… Continue Reading →

Inside PR 554: Social Content Meets the Sound of Silence

October 6, 2021 by Martin Waxman Leave a Comment

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https://traffic.libsyn.com/secure/prworks/Inside_PR_554_Sept_30_2021.mp3Podcast: Play in new window | Download (Duration: 20:37 — 28.3MB) | EmbedSubscribe: Google Podcasts | Email | RSS | Subscription OptionsHave your web analytics changed in recent years? That is, despite your best efforts, has your organic traffic gone down? What about SEO for blog posts? Or engagement on social media? Maybe digital media… Continue Reading →

Inside PR 552: Envisioning Your New Workplace

September 7, 2021 by Martin Waxman Leave a Comment

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It’s fall and there’s always a hint of excitement in the air. At least it should be. But so many people still have questions about what their work situation will be like. And companies are grappling with policies around going back to the office, staying remote or some sort of hybrid compromise. That’s what we talk about on Inside PR episode 553.
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IPR 549: Why do Some PR Pros Do Bad Things?

July 14, 2021 by Martin Waxman Leave a Comment

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https://traffic.libsyn.com/secure/prworks/Inside_PR_549_Jul_7_2021.mp3Podcast: Play in new window | Download (Duration: 18:49 — 25.8MB) | EmbedSubscribe: Google Podcasts | Email | RSS | Subscription OptionsLook. Most communications professionals have the best intentions and behave in an honest and ethical way. But there are some less than scrupulous PR fooks whose approach and choices reflect badly on the industry…. Continue Reading →

IPR 546: Inside PR is Back

June 8, 2021 by Martin Waxman Leave a Comment

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https://traffic.libsyn.com/secure/prworks/We_Are_Back_IPR_546.mp3Podcast: Play in new window | Download (Duration: 25:02 — 57.3MB) | EmbedSubscribe: Google Podcasts | Email | RSS | Subscription OptionsWell, it’s been a while since you heard from us … And I wanted to let you know that after a hiatus of around 20 months—and all the things that have happened between then… Continue Reading →

Inside PR 544 – Mr Zuckerberg was otherwise engaged

July 21, 2019 by Joe Thornley, Gini Dietrich and Martin Waxman Leave a Comment

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Practical advice for PR practitioners about incorporating SEO in their earned media programs. The Open Government Partnership and the Grand Committee converged on Ottawa to discuss open engagement, privacy, responsibility. Mark Zuckerberg took a pass.
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Inside PR 543 – Algorithmic Accountablity and Privacy

July 14, 2019 by Gini Dietrich, Martin Waxman and Joe Thornley Leave a Comment

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On this week’s Inside PR, we consider the implications of an Algorithmic Accountability Act, rebalancing the freedom of companies to capture and use our data with our right to informed consent. Plus: Protect your privacy against hidden cameras during your next business trip.
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