For Immediate Release: Podcasts for Communicators
Podcast: Play in new window | Download (Duration: 41:43 — 19.1MB) | Embed
Subscribe: Google Podcasts | Email | RSS | Subscription Options
What does it take to launch a successful podcast within your institution? On episode 48 of FIR on Higher Education, Chris Rose from the University of Texas at Austin highlights his journey creating a podcast that was ranked number one by iTunesU.
Continue Reading →
Podcast: Play in new window | Download (Duration: 35:31 — 16.3MB) | Embed
Subscribe: Google Podcasts | Email | RSS | Subscription Options
http://traffic.libsyn.com/fir/fir-highered47.mp3Podcast: Play in new window | Download (Duration: 35:31 — 16.3MB) | EmbedSubscribe: Google Podcasts | Email | RSS | Subscription OptionsJim Hanchett has covered major news stories as a journalist for various media outlets, including NBC. These stories included the Bush – Gore 2000 election, the Pope’s visit to Cuba and Bill Clinton’s impeachment… Continue Reading →
Podcast: Play in new window | Download (Duration: 28:36 — 13.1MB) | Embed
Subscribe: Google Podcasts | Email | RSS | Subscription Options
Podcasting can be a valuable way to drive awareness for events and provide valuable content for attendees, whether it is an academic conference, a program or a symposium with several prominent guest speakers. Donna Papacosta, author of the Business of Podcasting, discusses how to effectively do this on episode 46 of FIR on Higher Education.
Continue Reading →
Podcast: Play in new window | Download (Duration: 13:49 — 6.4MB) | Embed
Subscribe: Google Podcasts | Email | RSS | Subscription Options
On episode 45 of FIR on Higher Education, host Kevin Anselmo shares analysis on what spokespersons and administrators who communicate during times of crisis can learn from what has happened at the University of Missouri.
Continue Reading →
Podcast: Play in new window | Download (Duration: 28:59 — 13.3MB) | Embed
Subscribe: Google Podcasts | Email | RSS | Subscription Options
Deirdre Breakenridge, Chief Executive Officer at Pure Performance Communications and an adjunct professor, shares her experiences creating a media training course through Lynda.com. In the interview, she discusses how to get the opportunity to teach a course for Lynda.com; the production process; the keys to keeping online course participants engaged; and the benefits for the instructor.
Continue Reading →
Podcast: Play in new window | Download (Duration: 46:10 — 21.2MB) | Embed
Subscribe: Google Podcasts | Email | RSS | Subscription Options
Kirk Englehardt, Director of Research Communication and Marketing for the Georgia Institute of Technology, discusses the art to communicating research in a compelling and strategic way to achieve institutional goals.
Continue Reading →
Podcast: Play in new window | Download (Duration: 28:19 — 13.0MB) | Embed
Subscribe: Google Podcasts | Email | RSS | Subscription Options
Episode 42 of FIR on Higher Education is about higher education rankings. Della Bradshaw, Business Education Editor at the Financial Times, shares perspectives about what goes into the rankings process from a serious publication’s point of view; what are some ethical guidelines that schools should follow when participating in a ranking; how schools should respond when rankings turn out unfavorable; and how will rankings potentially evolve in the future.
Continue Reading →
Podcast: Play in new window | Download (Duration: 29:42 — 13.6MB) | Embed
Subscribe: Google Podcasts | Email | RSS | Subscription Options
Anybody that has gone through a brand review process knows that getting stakeholders aligned on key messaging is no easy task. On episode 41, we explore this topic with Deborah Maue, VP of Strategic Marketing and Communications at Columbia College in Chicago and co-author of the 2015 Higher Ed Branding survey. In the interview, Deb discusses how to use research to align on messaging, the role workshops can plan in teaching colleagues to communicate the key messaging in an authentic way and the value of a messaging map, among other topics.
Continue Reading →
Podcast: Play in new window | Download (Duration: 34:15 — 15.7MB) | Embed
Subscribe: Google Podcasts | Email | RSS | Subscription Options
Professor Tom Hayes, an expert on the marketing of higher education, was the lead author on a 2015 study entitled The State of Higher Education Branding. On episode 40 of FIR on Higher Education, Professor Hayes sheds light on how to best conduct a brand strategy review process.
Continue Reading →
Podcast: Play in new window | Download (Duration: 34:18 — 16.0MB) | Embed
Subscribe: Google Podcasts | Email | RSS | Subscription Options
Say you are an academic and you’ve recently published a new book. How can use social media to position – and ultimately sell – the book? Ditto for an admissions or marketing team looking to increase the number of students who apply for a particular program at their institution. Greg Hyer, a social sales trainer, addresses these questions on episode 39 of FIR on Higher Education.
Continue Reading →
Let your readers and colleagues know about FIR by adding a logo to your blog or web page. Get it here!
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.