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FIR on Higher Education #48: How to Create a Successful Podcast within your Department

December 19, 2015 by Kevin Anselmo Leave a Comment

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What does it take to launch a successful podcast within your institution? On episode 48 of FIR on Higher Education, Chris Rose from the University of Texas at Austin highlights his journey creating a podcast that was ranked number one by iTunesU.
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Filed Under: FIR on Higher Education Tagged With: 15 Minute Podcast, departmental podcasts, higher education content marketing, Podcasting and career development, Podcasting in higher education, University of Texas at Austin Podcast

FIR on Higher Education #47: Video Storytelling in Higher Education

December 10, 2015 by Kevin Anselmo Leave a Comment

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http://traffic.libsyn.com/fir/fir-highered47.mp3Podcast: Play in new window | Download (Duration: 35:31 — 16.3MB) | EmbedSubscribe: Google Podcasts | Email | RSS | Subscription OptionsJim Hanchett has covered major news stories as a journalist for various media outlets, including NBC. These stories included the Bush – Gore 2000 election, the Pope’s visit to Cuba and Bill Clinton’s impeachment… Continue Reading →

Filed Under: FIR on Higher Education Tagged With: communicating a public affairs degree, Indiana School of Public Environment Affairs, Jim Hanchett, media training faculty, storytelling in higher education, video storytelling

FIR Interviews

FIR on Higher Education #46: How to Leverage Podcasting at Events

November 30, 2015 by Kevin Anselmo Leave a Comment

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Podcasting can be a valuable way to drive awareness for events and provide valuable content for attendees, whether it is an academic conference, a program or a symposium with several prominent guest speakers. Donna Papacosta, author of the Business of Podcasting, discusses how to effectively do this on episode 46 of FIR on Higher Education.
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Filed Under: FIR on Higher Education Tagged With: Podcasting

FIR on Higher Education #45: University of Missouri Protests and Communications Implications

November 18, 2015 by Kevin Anselmo Leave a Comment

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On episode 45 of FIR on Higher Education, host Kevin Anselmo shares analysis on what spokespersons and administrators who communicate during times of crisis can learn from what has happened at the University of Missouri.
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Filed Under: FIR on Higher Education Tagged With: Bowen Loftin, Crisis communications in higher education, higher education, strategic communications, Tim Wolfe, University of Missouri

Higher Education #44: Deirdre Breakenridge on How to Create a Course on Lynda.com

October 29, 2015 by Kevin Anselmo Leave a Comment

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Deirdre Breakenridge, Chief Executive Officer at Pure Performance Communications and an adjunct professor, shares her experiences creating a media training course through Lynda.com. In the interview, she discusses how to get the opportunity to teach a course for Lynda.com; the production process; the keys to keeping online course participants engaged; and the benefits for the instructor.
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Filed Under: FIR on Higher Education Tagged With: Creating a Course Using Lynda, Deirdre Breakenridge, Lynda.com, Media Training Online, Online Course Creation

Higher Education #43: The Art of Communicating Research

October 11, 2015 by Kevin Anselmo Leave a Comment

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Kirk Englehardt, Director of Research Communication and Marketing for the Georgia Institute of Technology, discusses the art to communicating research in a compelling and strategic way to achieve institutional goals.
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Filed Under: FIR on Higher Education Tagged With: Communicating research visually, Horizon Magazine, Kirk Englehardt Georgia Tech University, Research communications, Research communications strategy

#42: De-mystifying Rankings – Interview with Financial Times Business Education Editor Della Bradshaw

September 30, 2015 by Kevin Anselmo Leave a Comment

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Episode 42 of FIR on Higher Education is about higher education rankings. Della Bradshaw, Business Education Editor at the Financial Times, shares perspectives about what goes into the rankings process from a serious publication’s point of view; what are some ethical guidelines that schools should follow when participating in a ranking; how schools should respond when rankings turn out unfavorable; and how will rankings potentially evolve in the future.
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Filed Under: FIR on Higher Education Tagged With: executive education rankings, FT rankings, MBA rankings, rankings and higher education marketing, rankings and PR

#41: How to Identify and Cascade Your Key Brand Messaging

September 15, 2015 by Kevin Anselmo Leave a Comment

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Anybody that has gone through a brand review process knows that getting stakeholders aligned on key messaging is no easy task. On episode 41, we explore this topic with Deborah Maue, VP of Strategic Marketing and Communications at Columbia College in Chicago and co-author of the 2015 Higher Ed Branding survey. In the interview, Deb discusses how to use research to align on messaging, the role workshops can plan in teaching colleagues to communicate the key messaging in an authentic way and the value of a messaging map, among other topics.
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Filed Under: FIR on Higher Education Tagged With: branding and higher education, branding workshops, Deborah Maue, higher education branding, message maps

FIR on Higher Education #40: The State of Higher Education Branding

August 30, 2015 by Kevin Anselmo Leave a Comment

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Professor Tom Hayes, an expert on the marketing of higher education, was the lead author on a 2015 study entitled The State of Higher Education Branding. On episode 40 of FIR on Higher Education, Professor Hayes sheds light on how to best conduct a brand strategy review process.
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Filed Under: FIR on Higher Education Tagged With: higher education branding, higher education communications strategy, State of Higher Education Branding, Tom Hayes

FIR on Higher Education 39: Social Selling in a Higher Education Context

August 13, 2015 by Kevin Anselmo Leave a Comment

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Say you are an academic and you’ve recently published a new book. How can use social media to position – and ultimately sell – the book? Ditto for an admissions or marketing team looking to increase the number of students who apply for a particular program at their institution. Greg Hyer, a social sales trainer, addresses these questions on episode 39 of FIR on Higher Education.
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Filed Under: FIR on Higher Education Tagged With: admissions and social media, book promotion, social selling, social selling and higher education

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