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About Joe Thornley

Joseph Thornley, co-host of Inside PR, is CEO of Thornley Fallis and founder of 76engage. He is a past Chair of the Canadian Council of Public Relations Firms. Full bio

Inside PR podcast

Inside PR 555: Facebook – decaying from the Inside?

October 20, 2021 by Joe Thornley Leave a Comment

https://traffic.libsyn.com/secure/prworks/Inside_PR_555_Oct_14_2021.mp3

Podcast: Play in new window | Download (Duration: 23:16 — 32.0MB) | Embed

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https://traffic.libsyn.com/secure/prworks/Inside_PR_555_Oct_14_2021.mp3Podcast: Play in new window | Download (Duration: 23:16 — 32.0MB) | EmbedSubscribe: Google Podcasts | Email | RSS | Subscription OptionsIn the wake of Facebook’s bad news month, we discuss the communications challenges the company faces. A blip? Or a step on an irreversible path toward becoming the new MySpace? The necessary impetus to… Continue Reading →

Filed Under: Inside PR

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Inside PR 553: Ethically, Legally, Responsibly

September 23, 2021 by Joe Thornley Leave a Comment

https://traffic.libsyn.com/secure/prworks/Inside_PR_553.mp3

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https://traffic.libsyn.com/secure/prworks/Inside_PR_553.mp3Podcast: Play in new window | Download (Duration: 18:58 — 26.1MB) | EmbedSubscribe: Google Podcasts | Email | RSS | Subscription Options Ae talk about the PR Writer’s Code of Conduct and ethical communications. An evergreen topic.

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Inside PR 545: Autumn Intent

October 15, 2019 by Joe Thornley, Gini Dietrich and Martin Waxman Leave a Comment

http://traffic.libsyn.com/prworks/ipr545.mp3

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Summer vacation is over – and it’s time to fire up the Inside PR podcast.
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Filed Under: Inside PR Tagged With: AI, social media

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Inside PR 544 – Mr Zuckerberg was otherwise engaged

July 21, 2019 by Joe Thornley, Gini Dietrich and Martin Waxman Leave a Comment

http://traffic.libsyn.com/prworks/ipr544.mp3

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Practical advice for PR practitioners about incorporating SEO in their earned media programs. The Open Government Partnership and the Grand Committee converged on Ottawa to discuss open engagement, privacy, responsibility. Mark Zuckerberg took a pass.
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Filed Under: Inside PR Tagged With: Facebook, open dialogue

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Inside PR 543 – Algorithmic Accountablity and Privacy

July 14, 2019 by Gini Dietrich, Martin Waxman and Joe Thornley Leave a Comment

http://traffic.libsyn.com/prworks/ipr543.mp3

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On this week’s Inside PR, we consider the implications of an Algorithmic Accountability Act, rebalancing the freedom of companies to capture and use our data with our right to informed consent. Plus: Protect your privacy against hidden cameras during your next business trip.
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Filed Under: Inside PR Tagged With: algorithmic accountability, privacy

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Inside PR 542: Welcome Dan York

June 12, 2019 by Joe Thornley, Gini Dietrich, Martin Waxman and Dan York Leave a Comment

http://traffic.libsyn.com/prworks/ipr542.mp3

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Canada announces a Digital Charter. Our relationship with Google. And Dan York joins the Inside PR team.
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Filed Under: Inside PR Tagged With: Dan York, Digital Charter

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Inside PR 541 – Gain a point. Lose a point.

May 13, 2019 by Joe Thornley, Gini Dietrich and Martin Waxman Leave a Comment

http://traffic.libsyn.com/prworks/ipr541.mp3

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Facebook. Google. FIR Podcast network. Local news deserts. Elections. GarageBand turns fifteen. Lots of talk.
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Filed Under: Inside PR Tagged With: elections, Facebook, FIR Podcast, GarageBand, Google+

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Inside PR 540 – Private and Privacy aren’t the same thing

May 7, 2019 by Joe Thornley, Gini Dietrich and Martin Waxman Leave a Comment

http://traffic.libsyn.com/prworks/IPR540.mp3

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Is Mark Zuckerberg’s concept of privacy your concept of privacy? Probably not. And this week we discuss Zuckerberg’s ongoing repositioning of Facebook as “private.”
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Filed Under: Inside PR Tagged With: Facebook, privacy

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Inside PR 539: Google Takes a Pass and Cision thinks about a sale

April 30, 2019 by Joe Thornley, Gini Dietrich and Martin Waxman Leave a Comment

http://traffic.libsyn.com/prworks/IPR539.mp3

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Google takes a pass on carrying political advertising in Canada. And there are reports that Cision is up for sale.
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Filed Under: Inside PR Tagged With: Cision, Google+

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Inside PR 538 – Roger McNamee is Zucked

April 2, 2019 by Joe Thornley, Gini Dietrich and Martin Waxman Leave a Comment

http://traffic.libsyn.com/prworks/ipr538.mp3

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This week, we take a deep dive into Roger McNamee’s Zucked. McNamee, an early investor in Facebook and an erstwhile advisor to Mark Zuckerberg and Sheryl Sandberg has provided us with an insightful consideration of how Facebook and social media have changed over time.
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Filed Under: Inside PR Tagged With: Facebook, Roger McNamee, Zucked

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