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Events can be a big boost for brands.  There are a number of ways that you can use social media before, during and after an event to generate leads and awareness for your organization no matter if you are the host or just an attendee.  Daniella Peting, Social Media Manager at Motorola Solutions. covers nine ways to get more from events using social media and how employees can be a part of harnessing that power to gain more social influence for your brand.
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Social media is a powerful tool but you need to make sure that your content strategy on those platforms aligns with the brand’s goals, in each and every post.  Employees have a great capacity to reinforce a brand’s core message and personality but only if they are properly prepared. Douglas Spencer President of Spencer Brenneman joined us for the AMPlify conference to discuss how to find the right voice for your employees.
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Driving engagement in your advocacy programs is one thing when you are working with internal employees, but it can be a completely different animal when you are working with non-employees like independent contractors in a sales organization dispersed across the country.  Chris Winston, Communications Manager at Colonial Life joined us at AMPlify to provide insight and understanding on how you can get the same level or more engagement and commitment to an advocacy program from your non-employees.  In this talk, he shares a case study based on what Colonial Life has learned from their experience.
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Live from the AMPlify Conference stage, Mike Pace, Sr. Manager of Online Marketing at SendGrid, talks about how through analyzing data it is possible to attribute real revenue to your content marketing efforts.  Mike walks us through steps to identify where content has its greatest impact on the customer journey, how to leverage all this new-found information to create the right content and where content marketing actually fits into the revenue model.
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Live from the AMPlify Conference stage, Ashley Mayhew, Communications and Media Lead at TD Bank, focuses on engagement and its link to employee advocacy.  She asks the poignant question; how do you influence advocacy if you aren’t influencing engagement?  In her talk, she discusses how great communication means great employee experience and a great experience means engaged employees.
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Live from the AMPlify Conference stage, Ryan Murphy, PR, Editorial and Social Media Manager for Carbon Black pulls back the curtain on the effect a CEO’s participation can have on your employee advocacy program and how you can bottle it to amplify your organization’s voice.  He shares 5 things he does regularly and consistently through employee advocacy practices and by involving his CEO and other executives.  Ryan is a digital media guru with a passion for good storytelling on all platforms.
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Live from the AMPlify Conference stage, Jason White, Director of SEO at Hertz, share his stories of success and failure when it came to getting buy in from the executives in order to make changes in your organization including starting an employee advocacy program.  Jason an expert in search marketing has his finger on the pulse of a wide range of digital strategies.  Jason’s work has been featured in numerous print and digital publications and he has spoken at SMX New York, Milan and Advanced, New York University, American Marketers Association and WordCampNYC among others.
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Live from the AMPlify Conference stage, Steven Dickens, global offering manager of IBM, focuses on how organizations can create and build powerful content with the help of both internal and external subject matter experts.  Through their help organizations have the power to drive deep client a customer engagement.  Steven is a social media savvy, marketing product and offering management professional.
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