FIR Podcast Network

For Immediate Release: Podcasts for Communicators

FIR B2B #150: B2B Marketing Truths from Ruth Stevens

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https://traffic.libsyn.com/fir/Fir-B2B_150.mp3Podcast: Play in new window | Download (Duration: 19:40 — 12.9MB) | EmbedSubscribe: Google Podcasts | Email | RSS | Subscription OptionsThis episode brought us together with Ruth Stevens, whose consulting firm, eMarketing Strategy, helps clients build customer acquisition and retention strategies along with other marketing programs. Ruth has had a distinguished career. She has… Continue Reading →

FIR B2B #149: Cutting Out the Middleman in B2B PR

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We speak with Dan Simon, CEO of Qwoted, a startup that connects journalists to expert sources. He tells how his service is flipping the PR paradigm on its head by letting journalists initiate the conversation and cutting out the need for pitches.
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FIR B2B #148: The Changing Landscape of B2B Discussion Groups

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A new report on social media usage by the channel by Jay McBain of Forrester Research finds that the groups people use and the way they use them is changing amid a 13.2%, 490 million-user surge in social media use in 2020.

 
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FIR B2B #147: Marketing Lessons From the Open Source World With Priyanka Sharma

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Priyanka Sharma, General Manager of the Cloud Native Computing Foundation, tell how the open-source group has helped mainstream IT organizations adopt cloud and container technologies, agreed on standards despite competitive differences and how to sell open-source software to the prototypical “pointy-haired boss.”
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FIR B2B #146: Language Matters

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Corporations are increasingly weighing in on social and political issues, and the need to be sensitive to special interests has never been greater. In this show we run through some examples of how the choice of words matters in framing your organization’s position in a controversy. 
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FIR B2B #145: Greg Ness Is a ‘Fractional CMO.’ What the Heck Does That Mean?

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With 20 years of success nurturing technology startups to success, Greg Ness is now a “fractional CMO,” working with a small team of experts to bring marketing expertise to emerging companies in a package he calls “go-to-market-as-a-service.”

 
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FIR B2B #144: The Future of Virtual Events

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While folks can’t wait to get back to traveling to actual face-to-face events, for the moment we have to contend with virtual events. Paul and David discuss what are some of the issues with producing these events, the kinds of IT tools that are required, and what you need to do to plan them appropriately.
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FIR B2B #143: Mitch Ratcliffe On How COVID is Making All Marketing Local Again

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http://traffic.libsyn.com/fir/Fir-B2B_143.mp3Podcast: Play in new window | Download (Duration: 20:52 — 13.1MB) | EmbedSubscribe: Google Podcasts | Email | RSS | Subscription Options Mitch Ratcliffe is a business, product and content marketing leader with 35 years of experience in local media, technology marketing, online and broadcast publishing. Among the successful businesses he’s helped launch are the… Continue Reading →

FIR B2B #142: Why B2B Marketers Should Care About ‘The Social Dilemma’

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The new movie The Social Dilemma carries the message that the social giants have sold us and our data down the river, and we now are stuck with the consequences. We believe B2B marketers can do more to fight against misuse of personal information and the spread of hate speech online.
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FIR B2B #141: How Domo Pivoted to a Virtual Conference in Just 12 Days

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John Mellor, chief strategy officer at data visualization vendor Domo, tells how the company pivoted to change its annual conference from a physical to a virtual event in just 12 business days.
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