For Immediate Release: Podcasts for Communicators
Podcast: Play in new window | Download (Duration: 16:55 — 9.7MB) | Embed
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Paul and David have been on Twitter for 15 years. In this episode, we discuss the relevance of Twitter and tips for B2B marketers on to use the network. The best practices really haven’t changed much over the years.
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We talk to Tony Patrick, who is the director of Digital Marketing for Influence & Co., a midwest content marketing specialty firm about how to get the best possible SEO results from your content. Tony mentions a variety of tips and cautions against promises of “guaranteed placement” and other come-ons that are just scams.
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Podcast: Play in new window | Download (Duration: 22:51 — 12.7MB) | Embed
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We interview Barbara Casey, the CEO of Mobile High 5, about how to be effective at integrating SMS with loyalty programs, ways to mix online and bricks and mortar retailing, and why you should know the text code 7726.
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Podcast: Play in new window | Download (Duration: 23:58 — 15.5MB) | Embed
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We talk this episode with David Ciccarelli, the CEO of Voices.com about how to build a stable of voice and sonic branding for your business. We discussed how to build this brand with the right voice actors, and whether you should select someone who is more of a trusted narrator or someone who is more of an approachable expert guide.
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Podcast: Play in new window | Download (Duration: 16:37 — 10.9MB) | Embed
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Facebook accounts are hacked all too frequently. David discusses a recent article he wrote for The Verge in which had describes the most common exploits and some ways you can harden your account.
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Podcast: Play in new window | Download (Duration: 18:53 — 11.0MB) | Embed
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Annalisa Church recently led a massive overhaul of the Akamai website, which boasts with more than 1,200 pages in English covering 18 different products. The result has been a spike in customer engagement, with one million monthly visitors, almost two-thirds of whom become customers. Learn her secrets.
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Podcast: Play in new window | Download (Duration: 19:40 — 12.9MB) | Embed
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https://traffic.libsyn.com/fir/Fir-B2B_150.mp3Podcast: Play in new window | Download (Duration: 19:40 — 12.9MB) | EmbedSubscribe: Google Podcasts | Email | RSS | Subscription OptionsThis episode brought us together with Ruth Stevens, whose consulting firm, eMarketing Strategy, helps clients build customer acquisition and retention strategies along with other marketing programs. Ruth has had a distinguished career. She has… Continue Reading →
Podcast: Play in new window | Download (Duration: 16:37 — 9.5MB) | Embed
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We speak with Dan Simon, CEO of Qwoted, a startup that connects journalists to expert sources. He tells how his service is flipping the PR paradigm on its head by letting journalists initiate the conversation and cutting out the need for pitches.
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A new report on social media usage by the channel by Jay McBain of Forrester Research finds that the groups people use and the way they use them is changing amid a 13.2%, 490 million-user surge in social media use in 2020.
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Priyanka Sharma, General Manager of the Cloud Native Computing Foundation, tell how the open-source group has helped mainstream IT organizations adopt cloud and container technologies, agreed on standards despite competitive differences and how to sell open-source software to the prototypical “pointy-haired boss.”
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