For Immediate Release: Podcasts for Communicators
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Corporations are increasingly weighing in on social and political issues, and the need to be sensitive to special interests has never been greater. In this show we run through some examples of how the choice of words matters in framing your organization’s position in a controversy.
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With 20 years of success nurturing technology startups to success, Greg Ness is now a “fractional CMO,” working with a small team of experts to bring marketing expertise to emerging companies in a package he calls “go-to-market-as-a-service.”
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While folks can’t wait to get back to traveling to actual face-to-face events, for the moment we have to contend with virtual events. Paul and David discuss what are some of the issues with producing these events, the kinds of IT tools that are required, and what you need to do to plan them appropriately.
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http://traffic.libsyn.com/fir/Fir-B2B_143.mp3Podcast: Play in new window | Download (Duration: 20:52 — 13.1MB) | EmbedSubscribe: Google Podcasts | Email | RSS | Subscription Options Mitch Ratcliffe is a business, product and content marketing leader with 35 years of experience in local media, technology marketing, online and broadcast publishing. Among the successful businesses he’s helped launch are the… Continue Reading →
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The new movie The Social Dilemma carries the message that the social giants have sold us and our data down the river, and we now are stuck with the consequences. We believe B2B marketers can do more to fight against misuse of personal information and the spread of hate speech online.
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John Mellor, chief strategy officer at data visualization vendor Domo, tells how the company pivoted to change its annual conference from a physical to a virtual event in just 12 business days.
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In the year since she joined data integration software vendor Talend as CMO, Lauren Vaccarello has worked through an entire revamp of the leadership team, a full company rebrand and a the transformation of an in-person event to a worldwide series of virtual events across three continents. Her optimism and enthusiasm should inspire anyone.
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More than 300 advertisers are pulling ads from Facebook over hate speech complaints. We wonder why there aren’t more B2B brands on the list.
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COVID has given new meaning to the value of authenticity. We look at how Salesforce.com delivers it, how marketers can be more authentic on LinkedIn and the new authenticity video meetings have introduced to business conversations.
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http://traffic.libsyn.com/fir/Fir-B2B_137.mp3Podcast: Play in new window | Download (Duration: 19:16 — 35.3MB) | EmbedSubscribe: Google Podcasts | Email | RSS | Subscription OptionsWe talk today with Dee Anna McPherson, the CMO at Invoca, an AI call tracking and conversational analytics vendor. That is a mouthful and one of the things she is doing is trying to… Continue Reading →
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